
25mm Ultra Wide-angle 12x Optical Zoom LEICA DC Lens
The DMC-ZS7(TZ10) features a 25mm ultra wide-angle* 12x optical zoom f/3.3-4.9 LEICA DC VARIO-ELMAR lens (35mm camera equivalent: 25-300mm). Incorporating Panasonic's advanced optical technologies, this lens system is comprised of 10 elements in 8 groups, with 2 ED (Extra Low Dispersion) lenses and 2 aspherical lenses / 3 aspherical surfaces while preserving compactness. This lens system enables a remarkable 25 to 300mm range of focal length in this compact body. The powerful zoom of the DMC-ZS7(TZ10) can be freely controlled even when shooting motion images. Inheriting the fine rendering and outstanding quality of the LEICA ELMAR lens, this easy-to-carry camera delivers beautiful images any time, any place.
* Converted to standard 35mm camera equivalent, at the maximum wide position.
Powerful 12x Optical Zoom

The DMC-ZS7(TZ10) features a powerful 12x optical zoom lens (35mm camera equivalent: 25-300mm). This gives you highly natural expressions from people and animals that you can't get close to. It is also available in movie recording with the mechanism designed to minimize the noise of auto focusing or zooming. And its slim, compact, pocket-sized body can easily go wherever you do - for both everyday snapshots and traveling.
The 12x Optical Zoom Keeps the Subject Sharp
While Giving the Background a Soft Focus
The DMC-ZS7(TZ10) takes advantage of its 12x optical zoom (35mm camera equivalent: 300mm) . You can snap photos that capture the subject in a clear, sharp focus while giving the background a beautiful soft focus.
25mm Ultra Wide-angle Lens

The 25mm ultra wide-angle lens* has about twice the shooting area as a standard 35mm lens. This enhances all kinds of shooting situations, like when you're photographing a group of people at an indoor party or shooting a large structure or sweeping landscape while traveling.
* Converted to standard 35mm camera equivalent, at the maximum wide position.
12.1-megapixel with 1/2.33-inch CCD
Multiple Aspect Ratios / Multi Aspect Mode
The DMC-ZS7(TZ10) features a large 1/2.33-inch CCD. Conventional cameras generally use almost the entire CCD area when recording an image. The DMC-ZS7(TZ10), however, employs a 1/2.33-inch CCD with a total resolution of 14.5-megapixel. Using only about a 12.1-megapixel area of this large CCD makes it possible to give all 3 aspect ratios — 16:9, 3:2, and 4:3 — the same angle of view with lens settings from 25mm to 300mm*1. And rather than digitally producing "simulated" images, the DMC-ZS7(TZ10) captures the actual, real-life image for each one of the aspect ratios at the ultra-wide 25mm setting. Plus, the Multi-aspect Mode*2 lets the camera take an image in all 3 aspect ratios simultaneously, so you can choose the best one after shooting.
What You Get with 12.1-megapixel Resolution
Images remain clear and sharp even when they are enlarged to A2 size (594 x 420 mm). An A2 photo is large enough to show a newborn baby or the head and chest of an adult in actual size. Photos in ordinary sizes (127 x 89 mm or 178 x 127 mm) come out beautifully at 3-megapixel. You can trim the photos any way you want.

*1 35mm camera equivalent.
*2 The image quality will be automatically changed to Standard Mode.
16x Intelligent Zoom / 23.4x Extra Optical Zoom
Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available with the DMC-ZS7(TZ10) which extends the zoom ratio by approx. 1.3x maintaining the picture quality even combining a digital zoom. This means the 12x optical can virtually extend to 16x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 23.4x* by using the center part of the large CCD to bring subjects even closer.
* At 3-megapixel resolution or less.

Sonic Speed AF
The Sonic Speed AF system in the DMC-ZS7(TZ10) has a maximum speed of approx. 0.35 second (wide-end) / 0.41 second (tele-end) for auto focusing*. It includes numerous re-engineering enhancements, including a higher-speed actuator, optimized algorithms and parallel software processing. The result is fast and accurate AF performance. You can quickly get moving subjects in focus, such as when you're shooting sports scenes.

* Using the 1-area AF.
Fast Start-up Time
The previous linear processing program has been replaced with parallel processing to save 0.52 second off the start-up time*. This has resulted in ultra high-speed start-up of approx. 1.28 seconds.
* Compared with the previous model, the DMC-ZS3(TZ7). Vary depending on the shooting condition.
Release Time Lag
The shutter release time lag is as short as approx. 0.006 second, making it easy to capture sudden, spur-of-the-moment photo opportunities.
• Series name and product number vary depending on the sales area (DMC-ZS7 or DMC-TZ10).
Product design varies depending on the sales area.
• Availability of models and colors may differ depending on the country.
• Check the website of the Panasonic sales company in your country or region for details on the LUMIX models, colors, and optional accessories that are available in your market.


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