The uniqueness of LUMIX

The meshing of Leica and Panasonic technologies has achieved the unique capabilities that distinguish LUMIX lenses from all other digital camera lenses. The Leica DC lens system captures even the most delicate and subtle nuances. And it adds the hand-shake prevention of POWER O.I.S.* to an advanced lens from Leica, together with Panasonic's high-performance Venus Engine LSI for dramatically improved both image resolution and camera response time.
These are just a few of the original technologies that make LUMIX the most expressive and responsive digital camera the world has yet seen. There is a revolution in photography under way, and its name is LUMIX.

* Some models feature MEGA O.I.S. as an image stabilization system.

LUMIX does not seek to follow in the footsteps of film cameras. Nor does it seek to be like other digital cameras. LUMIX carves out its own world. It is a photographic tool capable of capturing deep emotion, of creating soul-stirring art. It is a perfect harmony of the digital camera's three key elements – the lens, image processing engine, and responsive functions. It invites the user to explore new possibilities in image creativity. And it is still evolving.

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