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"We wanted the space to integrate technology. We think that is the evolution of fashion - to merge fashion with technology and that's where it's going. And to actually see these ideas in 3D was absolutely amazing. It's what Panasonic does, and so they were a natural partner for us."
LaROK and 7 for All Mankind rely on the bright images of Panasonic projectors to engage their shoppers and incorporate technology into fashion.
A form of space décor using projector images is drawing attention to Manhattan's trendy SoHo fashion store that has been set up for a limited time through a collaboration between LaROK and 7 For All Mankind. The store's progressive image is being expressed with a number of clever techniques, such as the use of animation to display images on the wall behind a cash register, and to project the brand logo onto the sidewalk leading into the store using Panasonic projectors PT-AX100 and three units of PT-D3500. Images are so bright that they are clearly visible even during the day and reinforce the special connection between the customers and LaROK and 7 For All Mankind.
One wall in each of the two main dressing rooms has been turned into a rear projection screen that displays eye catching interactive images. Two units of Panasonic PT-D5600 project vivid images as people enter the dressing rooms and try on different clothes. The customers control the images as a motion sensor picks up their movement and splashes a variety of images for their dressing room entertainment. LaROK and 7 for Mankind has cleverly turned the space that is widely ignored into the focal point of the store.