3D Product Technology
When Panasonic engineers set out to develop a home-use 3D cinema system, the aim was set to bring exactly the same richness and realism that you see in a 3D cinema, right into the living room. The result was FULL HD 3D. The FULL HD 3D’s concept was inspired by Hollywood 3D movie cinema systems. Large capacity of Blu-ray Disc™ and excellent moving image performance of the plasma display finally enabled FULL HD 3D into the real system, in which the highest image quality for each eye will be kept in the most pristine form throughout the system.
The technology in which the left-eye and right-eye 3D images are sent to the viewer is the key to 3D image quality. For this,
FULL HD 3D uses something called the Frame Sequential technology.
First, the plasma display panel, which has a number of inherent advantages for moving picture resolution, was further advanced to allow images for each of the left and right eyes to be alternately reproduced at the rate of 60 frames per second (fps), making a total of 120 fps for both eyes*. Viewers watch the images through high-precision 3D Eyewear**, which open and close the left and right shutters in synchronisation with the alternating images. As a result, a separate high quality image is sent to each eye. This addresses the image quality problems and blurring that were common to previous 3D systems, and creates sharp, crisp 3D images.
* The frame rate varies depending on the 3D image signal being reproduced. For example, 3D images are reproduced at 120 fps (frames per second) for a 60Hz input signal, and 100 fps for a 50Hz input signal.
** Included with each VIERA 3D TV are two pairs of 3D Eyewear necessary to view the 3D content. To share this experience with others, additional 3D Eyewear may be purchased separately.
The screen is divided into lines from top to bottom, and the left- and right-eye images are played in a mixed, line-by-line succession. This results in lower vertical resolution than in the frame sequential technology.
The screen is divided into pixels, and the left- and right-eye images are laid out in a checkered pattern. The data that reaches each eye only has 1/2 the number of pixels that a full-HD image has.
The new NeoPlasma panel has further boosted the image quality of our 3D plasma TVs.
And now, they're joined by our first 3D LED LCD models.
Truly outstanding image quality has been achieved by the leading-edge technology in our LED LCD TVs.
What's more, the lineup is wider, bringing high-quality 2D and 3D images to everyone.
In addition, our FULL HD 3D home cinema systems reproduce all of the emotional impact of movie cinema images, and our 3D-compatible camcorders and LUMIX cameras put 3D creativity right into your hands.
This wide-ranging product line brings 3D into the home, for easy, everyday enjoyment.
Get ready for the exciting new experience that's waiting for you in Panasonic's 3D world.
The 3D VIERA plasma display has evolved even more. While its original structure made it inherently well suited to 3D reproduction, our new plasma panels have been totally revamped, in terms of both structure and materials. Even our unique 3D technologies have been further enhanced, to minimise the double images (crosstalk) that can hinder 3D viewing comfort. The result is clearer, 3D images with truly remarkable quality.
Presenting Panasonic's first 3D LED LCD TV. Based on the conventional IPS Alpha Panel, a 3D LCD display with truly high image quality and minimal double images has been achieved thanks to a newly developed special 3D high-speed response panel and original high-speed drive technology. And these high-resolution 3D images naturally lead to remarkably detailed 2D images as well.
Highly precise timing control for the opening and closing of the shutters minimises unwanted light leakage to enable clear 3D viewing. The remarkable beauty of the FULL HD 3D images is further ensured by employing a totally Panasonic system — both VIERA 3D TV and 3D Eyewear — to achieve precisely linked operation.
To watch 3D images on an ordinary LCD panel, polarising filters must be mounted on both the panel and the 3D Eyewear. When the 3D Eyewear is tilted even slightly, the angles of the two polarising filters go out of alignment, and the image might be degraded. Because plasma HDTVs are self-illuminating, there is no need to mount a polarising filter onto the panel. As a result, the 3D images stay bright and clear, without any darkening, regardless of how much the 3D Eyewear is tilted.
Advanced 2D image technology accumulated over the years at the Panasonic Hollywood Laboratory (PHL) has also been applied to 3D image playback, allowing high-quality images to approach original film quality. Lifelike 3D images with dramatic leaping effects and enhanced depth, lustre and texture are beautifully reproduced.
High precision 4:4:4 which reproduce the colour signals in horizontal directions with higher resolution have now further advanced. Not only faithfully reproduce details of Full HD movies in 1080p as filmmakers intended, concert and documentary films saved in 1080i are now reproduced with greater details than ever before.
One output can be dedicated to an audio signal output. The twin HDMI gives better sound quality and matches the needs of the users to have the customised cinema system with their legacy* audio equipments.
* Legacy referring to audio system incompatible to 3D content.
The sound from speaker box with wide width will be having unwanted sound reflection from the baffle. Slim-type speaker box reduces unwanted reflection, and brings out high quality pure direct sound.
Panasonic's the world's first* consumer-type 3D compatible camcorders with 3D conversion lens for AVCHD standard recording brings easy 3D shooting right into the home. When the 3D Conversion Lens is attached, the 3D compatible camcorders produce an effect called visual disparity. Right and left images are captured simultaneously by the two lenses, and recorded using the side-by-side method. To play back 3D videos, simply insert an SD Memory Card in the slot of a Panasonic VIERA 3DTV.** Or you can use an HDMI mini cable to connect the camcorder to a VIERA 3DTV or another 3D TV that is compatible with the side-by-side method.
* The optional VW-CLT1 3D Conversion Lens is required for shooting 3D images.
** Some models of VIERA 3DTV may require a firmware update to play 3D images from an SD card. For details, please visit http://panasonic.net/avc/viera/information_3dviv/
*As of July 1, 2010.
In collaboration with leading movie studios and film crews, the Panasonic Hollywood Laboratory (PHL) has led the industry in creating a stream of Blu-ray 3D™ titles. By playing these exciting new titles on our new and growing line of FULL HD 3D products, you can easily transform your living room into a powerful 3D cinema.
3D broadcasting is coming alive with a growing number of 3D sports events and special 3D channels. In Europe, a 3D broadcast of the French Open was aired in May thanks to collaboration between Orange and Eurosport. Panasonic will continue to support active 3D broadcasting by working together with broadcast stations.
We released the world's first* consumer-type 3D camcorder with 3D conversion lens for AVCHD standard in July 2010. Unlike the big, bulky professional systems that were previously required for 3D recording, the new camcorder is easy enough for the whole family to use.
*As of July 1, 2010.
Panasonic introduces the world's first* interchangeable lens for high-quality 3D shooting with an interchangeable lens system camera. Complying with the Micro Four Thirds System standard, the 3D-capable LUMIX G 12.5mm / F12 lens is remarkably compact and lightweight. It enables easy, instant 3D shooting without requiring a special structure for the camera.
* For a digital interchangeable lens as of September 21, 2010.
• Micro Four Thirds™ and Micro Four Thirds Logo marks are trademarks or registered trademarks of Olympus Imaging Corporation, in Japan, the United States, the European Union and other countries.
The Panasonic 3D Innovation Center was established to accelerate the development and expansion of 3D businesses. By taking full advantage of the collective strengths of the Panasonic Group to spur the development of its 3D-related technologies and services, we are thus committed to creating new business models and strengthening total solutions to meet customer needs ahead of the times.
Panasonic received the International 3D Society's first Charles Wheatstone Award acknowledging its leadership in advocating for FULL HD 3D Plasma TV, its development of innovative 3D TV and video solutions, and its history of educating consumers about the benefits of 3D TV.
