New VIERA models incorporate an improved panel production process and the new Real Black Drive system. A pre-discharge control system, the Real Black Drive system achieves next-generation black reproduction. When you're watching movies, VIERA renders images just the way the director intended, even in scenes where it's difficult to achieve a proper balance of light and dark.

View breathtaking images with rich, vivid colours from anywhere in the room. Because plasma TVs are self-illuminating, images look beautiful from any angle. Black areas do not fade, and colours look virtually the same no matter where you sit.

* Measured using an index for evaluating colour viewing angle developed by the Advanced PDP Development Centre Corporation (APDC). This ensures that you will enjoy exceptional viewing quality even in the largest living rooms.

It's easy to view HD images with the SD card slot. Watch and show your photos and motion images right after you take them. Simply insert an SD Card into VIERA to display photos and videos on the large screen. An easy-to-see, easy-to-use thumbnail display has also been added. Special new slideshow frames, and an increased number of display effects are also included. Plus, messages and memos can be added to photos from a PC to create detailed travelogues and original slideshows with messages for special people. This further expands the possibilities for VIERA enjoyment.

The VIERA Tools user interface makes it easy to use access key functions by pressing a single button. Functions are easier to use, and there's no complicated operation.

* VIERA Tools screen design image is subject to change without notice.
** The screen display varies depending on the model.

In Game Mode, quicker image response increases the enjoyment of video games when a game console is connected to the TV. What's more, VIERA produces the dark images in video games more clearly. This mode works with the anti-image retention (wobbling) function, too.

These TVs can be used for over 30 years. Using high-quality products longer, and taking care of them, is the first step to environmental conservation. A newly designed phosphor process and rear panel process give the plasma panel a longevity of up to 100,000 hours. This is more than 30 years of viewing when watched 8 hours a day, before the brightness of the panel decreases to half.

* This measurement is based on the time taken for the brightness of the panel to reduce to half of its maximum level. The time taken to reach this level may vary depending on the image content and the environment where the TV is used. Image retention and malfunctions are not taken into account.

Panasonic products are more friendly to the environment. All VIERA plasma display panels are mercury and lead free. This reduces the impact on the environment when recycling or disposing of them in the future.

Eye fatigue is suppressed, so both children and adults can watch TV in comfort even when viewing for relatively long periods of time. In a plasma TV, each pixel lights up, and the lighting intensity is adjusted according to the scene. Because of this, the images are not overly bright.

When the VIERA power is turned off, the power consumption of connected devices* is minimised.

* 2009 or above VIERA, and 2009 or above video products compatible with Power Save or Quick Start.
** The power consumption value differs depending on the discs used in connected devices and the usage conditions.

Power consumption is minimised by using VIERA Link control for interconnected devices.

* 2009 or above VIERA, and 2009 or above video products compatible with Power Save or Quick Start.