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About Panasonic
Brand Names
Panasonic, National and Technics are all brand names for products developed and manufactured by Matsushita Electric Industrial Co., Ltd.
Corporate Brand
The Panasonic brand name was created in 1955 and was first used as a brand for audio speakers since "PAN" means "all" and "SONIC" means "sound."
Since 2008, it is used as the corporate brand representing the Company, products and services.
Coverage of Panasonic Brand
Region-Specific Brand for Japan
The National brand name was first employed for square battery-powered bicycle lamps in 1927.
The founder, Konosuke Matsushita, chose "National" as the trademark focusing importance on the word's meaning, i.e. "of or relating to the people of a nation." The National brand name is used for home appliances in the Japanese market.
Coverage of National Brand
Product-Specific Brand
The Technics product-specific brand logo was first employed in 1965 for high-end audio speakers.
Today, this brand is used worldwide for hi-fi audio products and electronic musical instruments.
Coverage of Technics Brand
M Logo Mark
The supplementary M logo mark is used with small components that do not have enough space for the basic brand logo.
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