AVC Network ideas
Watch TV. Use a DVD recorder, a digital camera or a movie camera. Each of these devices is designed for a specific function. What would it be like if all of these functions were incorporated into a new form of entertainment? Panasonic offers a new concept: the linkable TV.
In a living room located in the Viera Section, you enter Viera's Link World. Experience for yourself the fun and convenience of being linked with any media as if you were at home.
Panasonic has consistently leads the way in High Definition television technology. A home theater system that combines the world's largest*1 103V plasma HDTV and 7.1-channel surround sound allows you to enjoy the magnificent picture and sound quality of the Blu-ray video system. Don't miss it.
In addition to high-definition movies and music clips, Blu-ray Theater shows explanation of the characteristics of Blu-ray discs and Panasonic's most advanced technologies.
The world's first* Real Center system is Panasonic's proprietary technology, which makes viewers feel as if vocal sounds such as characters speaking in movies are coming from the center of the TV screen.
* As of July 14, 2006
The newly-opened ‘152·3D·Lab.’ at Panasonic Center Tokyo allows you to enjoy an array of cutting-edge video contents thanks to Panasonic's advanced technologies, including an incredible 152-inch full HD plasma display and the latest 3D systems.
The name ‘Lab’ reflects our desire for this facility to present new manners of communicating information through a variety of collaborative initiatives, focusing on everything from advanced technologies to the arts and social issues.
Enjoy the 3D world of next generation in which you are truly wrapped in video.
This ultra-large PDP is equivalent in size to nine 50-inch panels. It delivers an incredibly powerful sense of realism, with people appearing fully life-sized. This overwhelming presence is retained even in large spaces, with everything appearing in its actual size. Enjoy a whole new experience - it’s just like being there in person.

Panasonic achieved the first self-illuminating display in the world* to feature a 4K2K panel. New ‘Ultra High Speed Driving Technology’ - possible only with self-illuminating plasma displays - allows more than four times the amount of data (4,096 × 2,160 pixels) to be displayed as with conventional full high definition panels (1,920 × 1,080 pixels).
* For a full HD 3D-compatible flat-panel display. Correct as of June 9, 2010. Panasonic survey.

Playback format holds the key to 3D picture quality. Panasonic uses a ‘frame sequential method’ whereby 60 frames are displayed each second for both the left and right eyes, resulting in high-speed playback of 120 frames per second overall. Our 3D glasses open and close the respective shutters with high precision to reduce overlapping and recreate the same quality you would enjoy at the theater.

This system is operated by simply moving your hand in front of the plasma display. Panasonic’s independently-developed range image sensors detect forward/backward and horizontal hand movements to allow the video to be controlled remotely. This carries on the simple user interface that attracted much attention at the Japan Pavilion during Expo 2010 Shanghai China.

Caution when using 3D glasses
- 3D images may appear slightly differently to different people. Should you ever experience dizziness, nausea, or any other form of discomfort, remove your 3D glasses immediately and take a rest.
- 3D glasses are not recommended for small children under 5-6 years of age.
Parents/guardians are asked to check for signs of eye strain where small children do use the 3D glasses.
When we observe the skin of a shark through an electron microscope, we can see that the individual scales resemble sharp teeth, with each forming a fine protrusion and groove. This cuts down on water resistance when swimming, and provided the ideas for the professional swimming wear that led to a succession of world and Olympic records being broken.

Kingfishers, who prey on seafood like fish and shrimps, plunge into water at speeds of up to 100km/h. When they do so, however, there is barely any spray and only the slightest of sounds. The shape of the kingfisher’s beak provided the inspiration for the quiet Shinkansen bullet train.

Wild burdock burrs cannot move of their own accord like animals. However, the hooks on their surface will attach to the fur of animals, which then transport the seeds more widely. This provided the inspiration for the hook-and-loop fastener.

Bugs like ladybug and beetles have compact wings that can be opened out or folded away in an instant. The way these wings fold inspired the ‘concertina fold’ structures found in the solar panels used for man-made satellites.

President, UNIVERSAL DESIGN INTELLIGENCE, Inc.
President, Sustainable Open Innovation Initiative.
Journalist, Science and Technology
Mr. Akaike writes and lectures in a wide range of topics in universal design/eco design, food and agriculture, production technologies, biomass.

WOW is a visual design studio based in Tokyo, Sendai and Florence, involved in a wide field of design from advertising and commercial works to installation works for exhibition spaces, and also invent new user interface designs for prominent brand names.
WOW is also very passionate about creating original art works, holding exhibitions in Japan but also in overseas.

No other venue offers the opportunities to play popular video games with a large-screen plasma TV like Panasonic Center Tokyo does. Enjoy the powerful sound and images to the full. You cannot experience anything like this at home. You can even try new video games right after their release.


