President's Message

(as of January 2012)

Aiming to become the No.1 Green Innovation Company in the Electronics Industry

Since the founding of our company in 1918, we have been carrying out all of our business activities following our management philosophy which commits us to making a contribution to improving the lives of people and to the further progress of society throughout the world, and we have been providing a wide range of electronics products related to our daily lives.

"Shifting to a sustainable society" has become a matter of great concern to people all around the world, against the backdrop of such things as deteriorating global environmental conditions, worries about the depletion of resources and the rapid growth of emerging countries. For the next generation of people all around the world, we want to lead the way in bringing about a green revolution that will start with our everyday lives, as we continue to make various proposals to provide safety and peace of mind as well as comfort to people's lives in a sustainable way. I believe that this is surely the right approach for us to take in putting our management philosophy into practice in todayfs world.

In order to fulfill this commitment, the Panasonic Group has announced its aim of becoming the No.1 Green Innovation Company in the Electronics Industry. To realize this vision as we move toward 2018, the 100th anniversary of our founding, we will make the "environment" central to all of our business activities and strive to integrate our environmental contribution and business growth.

To be more exact, we will contribute to realizing a sustainable society through two kinds of innovation: "Green Life Innovation" to help realize green lifestyles to enrich people's lives through our "ideas," and "Green Business Innovation" to help reduce the environmental impact of our own business activities to the greatest extent possible and to recommend that this kind of business style be taken up across society.

Our company has carried out a large-scale business reorganization covering the entire Group, including SANYO Electric and Panasonic Electric Works, and now, in January 2012, we are beginning to work under a new business organization. Under the new organization, we are firmly determined to create solutions for the entire home, the entire building, and the entire town by making the most of all the products, systems, and services which our Group possesses.

Always keeping in mind our brand slogan, "Panasonic ideas for life," all of us working in the Panasonic Group will strive forward together offering "ideas" that will enrich the lives of people around the world, and we will make continued efforts to take up the challenge of contributing to a better future for our planet and to the further progress of society.

We promise to pursue these aims.

January 2012

Fumio Ohtsubo
President, Panasonic Corporation

Panasonic ideas for life

Panasonic, now one name around the world.
Our commitment to quality, value and innovation means new ideas, better living, and a better world.

Please see “Brand Promise” which the Panasonic brand makes to customers.

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