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Panasonic Code of Conduct
Chapter 2: Implementing the Code in Business Operations
I-4. Marketing & Sales
(1) Creating New Markets
We will make every effort to understand what customers want and need so that we can actively propose the development of and promote leading-edge products and services that will usher customers into a new age.
(2) Exceeding Customers' Expectations
Whenever we meet customers, we will remember that each of us represents the Company. We will respond to customers modestly, sincerely and graciously, expressing our gratitude to them, while endeavoring to be accurate and speedy in our responses.
In particular, we will do our best to meet and exceed our customers' expectations by supplying the products and services they want and need in a timely manner and by appropriately addressing their complaints. To this end, we will properly protect all customer information.
(3) Marketing Compliance
No matter how severe the competition may be, we will pursue fair and ethical marketing activities in compliance with all applicable laws and regulations. In other words, we will never violate any laws, regulations or social norms in pursuit of greater sales or profit.
We will not engage in bribery, collusion on bids, price fixing or other cartel activities.
We will take appropriate measures for export control to ensure that our products and technologies will not be misappropriated as tools that could threaten peace and security.
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