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About Panasonic

Panasonic Code of Conduct

Chapter 2: Implementing the Code in Business Operations

III. Brand

(1) Our Approach to Our Brand

We will integrate all of our business achievements into our brand and create valuable ideas constantly as characterized in the brand slogan, "Panasonic ideas for life", which is derived from our Basic Management Philosophy.

(2) Panasonic Brand Identity

The brand concept 'Panasonic ideas for life' means that we generate ideas for life today and tomorrow, and are committed to enriching people's lives around the world through innovative thinking. In doing so, we will strive to be 'Visionary', 'Refined' and 'Trusted' with 'eco ideas for the earth';

Visionary
We embrace emerging trends and stay ahead of the times, continuously exceeding our customers' expectations.
Refined
We continuously gain insight from a broad perspective and translate this vision into products and solutions that enhance the lifestyles our customers aspire to.
Trusted
We consistently deliver the highest level of brand experience, making Panasonic the name customers rely upon and believe in.
eco ideas for the earth
We make protection of the global environment the premise for all our business activities, thereby helping to bring about a truly prosperous future.

(3) Optimal Products and Services that Enhance Our Brand Value

We will use our brand only for products and services that truly benefit our customers. At the same time, we will continue to manufacture products and provide services of high quality and performance, to strengthen our brand value. Furthermore, through untiring efforts to improve our management quality we will strive to enhance the value of our brand.

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