Ensure customers' lives on a global basis

Supplying services that please customers in every way is the central element of our activities to serve customers. The number of people using Panasonic products is increasing steadily around the world. One of our most important missions is the consistent provision everywhere in the world of quality, customer-centered services that customers can use with confidence. Guiding our activities is our Overseas CS policy for enhancing and reinforcing customer satisfaction programs outside Japan. Our objective is global excellence. Sales companies worldwide are taking the lead in translating this policy into customer satisfaction activities that are deeply rooted in each country and region.

Panasonic is building a network capable of providing services that can satisfy customers anywhere in the world. In fiscal 2008, we used a highly distinctive approach backed by unique Panasonic strengths for service networks in India and Vietnam, two countries with rapid economic growth rates. In India, for instance, high-performance audio-visual products are very popular. As a result, we receive many questions about the use and networking of these products. To provide this assistance, we assign service technicians to all 50 Panasonic Brand Shops, (dedicated Panasonic retail outlets), in India. This gives us a one-stop service network able to meet individual customers' needs for advice and repairs, an infrastructure that no competitor can match. In Vietnam, we have been working in many ways to improve customer access to repair services. One way is by increasing the network of "Key ASCs(Authorized Service Centers)" able to repair Panasonic products and providing staff with training in digital repair technologies for audio-visual and other devices. Another way is by conducting inspection and repair campaigns using newspaper advertisements, shop front advertising and other activities. We remain committed to enlarging our service network, in countries outside of Japan including those with emerging economies. We want to earn even more satisfaction and trust among customers by building an extensive service infrastructure for our products.

[Growth in Number of Certified Repair Stores]

• *ASCs:Authorized Service Centers

[Growth in Number of Panasonic Brand Shops]

Panasonic uses both neighborhood stores and companies devoted exclusively to servicing Panasonic products in order to ensure that customers can use Panasonic products with confidence and safety. We operate 143 service stations throughout Japan, each with deep roots in its home region. With this network, we can send highly skilled customer engineers to customers' homes and places of business to provide a quick and reliable call-out repair service for customers who request it. Customers can contact us for repairs any day of the year. Using a computerized repair service operating system allows us to respond to requests for services as quickly as possible. In some instances, customers take products directly to a store for repairs. We send these products to one of our dedicated technical repair centers for quick and reliable service.