About Panasonic > CSR > Recovering from the Great East Japan Earthquake
Main Contents begins from here.
About Panasonic
Recovering from the Great East Japan Earthquake
On March 11, 2011, Japan was struck by an unprecedented earthquake off its northeast coast, with untold damage primarily in the northeastern region of the country.
Our hearts go out to those who are suffering from this tragic disaster. We also give our most sincere thanks to everyone around the world that came to our aid.
As a "public entity of society," Panasonic will do whatever necessary to speed the recovery for all—our customers, trading partners, employees, and the communities in that region.
The day after the earthquake, we established an Emergency Response Center and began inquiring after our people in the region—including employees, their families, suppliers, and distributors—and began checking on the status of our facilities.
On the same day, we committed to donating 300 million yen to aid victims and support the recovery effort. We then started to ask for help from all our people around the world, and we raised over 160 million yen from executives and employees in Japan and another 150 million yen from the executives and employees of our affiliated companies
3,660 emergency medical-use dry cell batteries sent to Sendai.
Life Innovation Container donated to tsunami-ravaged Minami Sanriku Town in Miyagi Prefecture.
We made in-kind donations of 10,000 radios, 50,000 flashlights, 500,000 dry batteries, 125 televisions, 4,000 solar LED lanterns, and one Life Innovation Container equipped with solar panels and accumulators to provide electric power to communications devices in the affected region. In addition, all Panasonic offices and factories implemented energy conservation measures in consideration of the widespread power shortages, as well as other measures to do our part from the industrial sector.
Many retail stores were damaged in the earthquake. Employees of Panasonic sales companies went around to the retail stores on the day following the earthquake to check on them, and deliver survival kits (consisting of a portable gas stove, blankets, and plastic water tank), and high-demand items like dry batteries, flashlights, and radios for these stores. We also began to offer discount repair services for Panasonic products damaged in the earthquake, and set up a toll-free telephone number to receive customer inquiries.
Thankfully, all our factories workers were safe, but ceilings and walls had collapsed at some of the factories. Aftershocks also preventedpeople from entering some of the factories. However, in times of national emergency like this, it is extremely important to keep the production moving for the sake of the regional and national economy.Thus, we rushed to get producing again and were able to reestablish operations at all our factories in the affected area.
This disaster has more than ever impressed upon us the need to achieve an environmentally friendly disaster-resistant society. We will respond to society’s needs by contributing to the creation of safe, secure, and sustainable communities. These efforts are the essence of the Green Innovation Company. We will implement and practice this concept through every person in the Panasonic Group, and project this new lifestyle and new community model to the world. We believe that this nothing less than the fulfillment of our management philosophy through recovery from this disaster.
Banner area begins from here.
Sub Menu begins from here.
About Panasonic > CSR > Recovering from the Great East Japan Earthquake
