Top Message

The Great East Japan Earthquake, as well as the floods in Thailand which occurred just 4 months later, once again served as a strong reminder to us of the importance of having in place in society a solid system for disaster-readiness. What is more, if we look at what is happening around the world, we find that as emerging countries are achieving spectacular development, we are also facing more serious problems, such as depleting resources and energy, shortages of food and water, and a reduction in biodiversity. The situation surrounding us is changing daily, even hourly, and we have to accelerate our activities more than ever before in order to achieve sustainable development throughout all of society.

With all of these challenges which the global community faces, Panasonic is now moving forward with a Group vision to become the No.1 Green Innovation Company in the Electronics Industry looking to 2018, the 100th anniversary of our founding. Wishing to realize this vision, we want to integrate our environmental contribution with our business growth and thereby accomplish our goal of creating a situation where "The more we contribute to the environment, the more our business will grow." To put it another way, we need to take up the challenge and prove wrong the conventional rule which states: "To improve people's lives, there is no other way than to have an increase in consumption." To that end, we will make value proposals by providing energy solutions for the entire home, building and town, focusing on energy creation, energy storage, energy saving and energy management, and at the same time, we will offer green lifestyles which are sustainable and which provide people around the world with safety, a sense of security, and comfort. In this way, we want to bring about green innovation which begins with our everyday lives.

12 (GT12), which was devised to help us realize our corporate vision, we suffered our largest-ever net loss and are facing the biggest crisis in our history. But on the other hand, we were able to set the foundation to reach our goal of becoming a Green Innovation Company, as for instance, in the launching our new business organization in January 2012. Our new initiatives, such as those for reducing CO₂ emissions, promoting recycling-oriented manufacturing, and product planning tailored to individual regions around the world, have been showing steady results.

Under our new business organization, we will create new lifestyle value in a comprehensive manner by taking full advantage of the individuality and abilities of our employees all around the world. And as a result of our making a contribution to society, we will overcome our difficulties and improve our financial performance. Moving forward, Panasonic will continue to cooperate with all of its stakeholders, listen sincerely to their voices, and fulfill its mission as a public entity of society, a mission that has remained unchanged since our foundation.