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100th Anniversary Vision

Aiming to Become the No. 1 Green Innovation Company in the Electronics Industry

Panasonic aims to be the No.1 Green Innovation Company in the Electronics Industry in 2018, the 100th anniversary of our founding. We will make the 'environment' central to all of our business activities and take the lead in promoting the 'Green Revolution' which is taking place around the world for the next generation. Specifically, we will work to realize our vision with these two 'innovations.'

Vision Looking to the 100th Anniversary of Our Founding

Green Life Innovation

We will offer better living which provides people around the world with a sense of security, comfort and joy in a sustainable way. For example,

  • Living with virtually zero CO2 emissions for the entire home and building.
  • Living surrounded by recycling-oriented products.
  • Living which sees the evolution and spread of eco cars.

We will realize this green life by creating innovative businesses, products and services one after the other, and offer them throughout the community.

Green Business Innovation

There is the concept that the ideal goal of a manufacturer is to realize 'Zero cost, Zero time, and Zero inventory.' Zero represents the ideal, and our aim is to get as close to this ideal as we possibly can. We will add 'zero emissions,' in other words, zero emissions of CO2 and other wastes are to be considered equal in importance to the other 'zeroes.' For example,

  • We will minimize the amount of CO2 emissions throughout the entire business process.
  • We will implement recycling-oriented manufacturing which generates minimum waste.
  • This know-how will be offered to and shared with the public.

Related Links

  • Vision and Strategy
    This section contains an outline of Panasonic's new midterm management plan, Green Transformation 2012, or GT12, announced on May 7, 2010.
  • Annual Business Policy Fiscal 2012
    On April 28, 2011, announced Panasonic's business policy for the fiscal year ending March 31, 2012 to Group employees. This section outlines that policy.

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