Promotional Framework

The implementation of CSR management involves explicitly defining four responsibilities that Panasonic must fulfill to stakeholder groups. In addition, the Company has developed a CSR promotion framework to guide related Groupwide initiatives.

Amid today's highly challenging business environment at the global level, Panasonic recognizes the importance of three common issues in particular for modern society: promoting environmental management; enforcing of compliance; and strengthening information security. These represent the three main minimum standards for Groupwide CSR management. Supported by this base are four key areas relating to the implementation of CSR management: global procurement activities (pursuing CSR management in partnership with suppliers); human rights and occupational health and safety (OHS) programs (creating superior working environments for employees worldwide); quality, customer satisfaction (CS) and universal design initiatives (to be realized by providing products and services to customers and other social activities); and corporate citizenship activities (philanthropy etc.) Together these seven areas comprise the major elements of Panasonic's Groupwide CSR promotion framework. Facing up to the demands of stakeholders around the world and promoting an open dialogue are key elements of CSR management. Maintaining an honest and sincere stance (Super Honest Attitude) throughout corporate activities also underpins measures in this area.

Implementing CSR management globally is a matter of ensuring that the 330,000 group employees of Panasonic worldwide undertake related measures in the course of daily business activities. We have developed global structures to promote group-wide adoption of CSR-related measures around the world. Besides systems to facilitate rapid global transmission of CSR-related messages from senior management, we have also established systems to ensure that the demands and expectations of stakeholders in various sectors and regions are reflected in business activities in a timely manner. The Matsushita CSR Board, which is chaired by the President, and other bodies coordinate the adoption and implementation of PDCA cycle-based CSR initiatives within each region and at each business domain company.