Defining Materiality

Global Planning Committee created
Under the "Global Panasonic" initiative, promoting better corporate communications capabilities to explain what we are doing worldwide is one important aspect of implementing CSR management. In fiscal 2007, we established the Global Planning Committee to coordinate efforts to achieve this aim. Including members from Japan, North America, Europe and China, the committee was involved in the planning and production of Panasonic report and website.

Analysis areas of interest highlighted by stakeholders
Collated and analyzed various areas of interest highlighted by stakeholders based on feedback over the past three years (a total of 3,900 cases) then selected report themes.

Verification of content by management
Content checked by Directors and Executive Officers to ensure areas of significance for the Company are covered by the report.