Contribution to Public Policies

The Asia Broadband Program is an initiative sponsored by the Japanese Ministry of Internal Affairs and Communications whose aim is to transform Asia into a global information hub through the development of broadband infrastructure.

Panasonic has participated in various trials related to the program. In one experiment that was conducted in February 2006, 3D high-definition images of an ophthalmic surgical operation happening in Japan were transmitted successfully to the Singapore National Eye Centre.

In March 2007, Japan, Singapore and Thailand held a symposium to examine the use of remote surgery involving the three countries. The idea is for each country in turn to broadcast real-time images of ophthalmic surgery to the other two within a medical conference setting as a way of exchanging information on related surgical techniques for the educational benefit of ophthalmologists, nurses and students. The trials show that it is possible using transmissions of 3D high-definition video over international broadband connections for surgeons to share knowledge with physicians from other nations without leaving their home country. The plan is to extend the application of this technology to other areas of microsurgery outside the ophthalmologic field, or to endoscope surgery. The approach promises to reduce differences in medical treatment within the region.

Panasonic's advisor and former chairman Yoichi Morishita currently chairs the Asian Broadband Committee, which is promoting various program-related initiatives.

Terrestrial broadcasting in Japan is in the process of converting from analog to digital. Analog broadcasts are due to cease by July 2011. Various steps are required to facilitate a smooth transition, including the development of the related broadcasting infrastructure and provision of information to customers. As a leading manufacturer and marketer of digital AV products, Panasonic believes that it should take a lead in assuming some of these responsibilities.

A committee reporting to the Ministry of Internal Affairs and Communications is responsible for the promotion of terrestrial digital broadcasting across Japan. This committee has prepared plans to facilitate a smooth transition from analog to digital broadcasting and to promote digital broadcasts. Panasonic chairman Kunio Nakamura is one of the people serving on the committee. Meanwhile, Panasonic is working to ensure that various products are functionally capable of receiving digital signals. For instance, all Panasonic flat-panel televisions marketed in Japan have been fitted with digital tuners since fiscal 2007.