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From energy and resource constraints to access to technology to the coexistence of "ecology" and "comfort," the sustainability challenges our planet faces this century are unprecedented in size and scope. Addressing these challenges will require global collaboration and comprehensive solutions.
Confronted by the challenge to achieve social and environmental harmony while creating a higher standard of living for all, we at Panasonic are dedicated to empowering society, people, and business for generations to come and by establishing sustainability as an important driver of our business growth.
With the warming of our planet and steadily increasing constraints on resources and energy, how we manage existing resources and create new ones is not only the greatest challenge that we face this century, but also a significant opportunity for business to develop innovations that will lead to a more energy- and resource-smart world.
Improving quality of life in an ever more populated world while using fewer resources will require new technologies that challenge the conventional rule, which states: "To improve people' s lives, there is no other way than to have an increase in consumption." Providing greater access to these technologies and creating new opportunities for more people around the globe is a key business contribution an enterprise like Panasonic can make to meet the world' s development and environmental needs.
The challenges of our global environment are today' s most urgent social issues. Todayfs generation has the responsibility to recognize the importance of preserving the natural environment for the next generation and improving the social conditions of where we live. Taking action and solving these social challenges will require us to play a prominent role and cooperate with one another. It also offers great opportunities for creating efficient innovations that are safe and provide a sense of security and comfort that will further enhance business opportunities.
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