Panasonic Group is striving to become the No. 1 Green Innovation Company by 2018 ― the centennial of the company’s establishment. At the Design Company, we have created a global initiative and philosophy called Future Craft.
Future Craft encompasses the spirit of creativity grounded in the heritage of Japanese craftsmanship, which values integrity and attention to detail. Future Craft is committed to principles of universal design and sustainability. We are dedicated to delighting customers through this philosophy.
Design Company is uniquely positioned in the world as an organization that designs a comprehensive range of products from consumer electronics to solutions for an entire eco-town. The products we design include home electronics, audio-visual equipment, communication devices, beauty and wellness appliances, lighting, cables, construction supplies, energy management (creation/storage/saving), homes, buildings, retail environments, healthcare products, and industrial solutions.
Year 2012 marks the beginning of a new era for the Design Company.Our biggest mission is to deliver worldwide customer satisfaction through design. The Design Centers across the globe will come together as one to become the No. 1 Design Innovation Company by 2018 in the world.
Look forward to exciting innovations into the future.
January 2012
Yutaka Negishi
President, Design Company
Through dedication and thoughtful consideration for people and the environment,
our visionary designs connect us to a brighter future.
Attention to detail and refined craftsmanship are inherent in all Panasonic products
- this is the 'Future Craft' philosophy.
At the world biggest international furniture fair in Milan (Milan Salone) Panasonic has introduced its design philosophy Future Craft (16th – 28th April 2012). LED lamp Nostalgic Clear and prototypes of New Wiring Devices which reflect this philosophy have been displayed as examples of Future Craft realisation.
Panasonic's LED lamp Nostalgic Clear reproduces the sparkling warm glow of conventional clear bulb using an energy saving and longer lasting LED light. This bulb offers high quality yet ecological light and was recognized for excellence in product design winning a number of prestigious design awards in Japan and Germany.
Our new prototype Wiring Devices are energy saving switches whose unique concept was born from a new way of thinking. They can produce two different levels of brightness – one push will get a level of brightness preset by a user while another press will allow the maxim brightness. Please see the video link for more detail.
Milan Salone 2012 website (introduction of the entire Panasonic exhibition)
Our new smart phone, ELUGA will be exhibited as an example of the 'Future Craft' design philosophy, at the MWC (Mobile World Congress), the worlds largest exhibition of all mobile related products held in Barcelona, Spain (27th Feb 2012 - 1st March 2012).
An area for designated to design to introduce 'Future Craft' and the new smart phone ELUGA.
ELUGA was designed with the concept
'Simple & Fit'.
Panasonic’s design philosophy Future Craft, along with the latest VIERA TVs reflecting the philosophy, are introduced at CES, the world’s largest consumer electronics show.
