Design Philosophy

Future Craft was showcased at the GOOD DESIGN EXHIBITION 2013

Panasonic showcased its design philosophy "Future Craft" at the booth set up at the GOOD DESIGN EXHIBITION 2013, which was held for the first time in Tokyo Midtown. The products displayed, which included toasters, cordless phones, shavers and digital cameras, were all influenced and designed according to this philosophy. All the awarded products were shown on photos and videos. (30/10/2013-4/11/2013)

Panasonic booth
Panasonic booth

Introducing “Future Craft” at IFA2013

The IFA 2013 electronics show was held in Berlin, Germany, (6/9/2013~11/9/2013 )
In accordance with the four requirements of “Future Craft”, a total of 9 products – a flat screen television, an IH cooker(prototype), a digital camera, a shaver, an LED neck light, a cordless phone, an iron, a toaster and a clear type LED light bulb were presented together with their video images.

Future Craft movie

Design booth
Design booth

Shaver along with all of its components and parts

Shaver along with all of its components and parts

Digital camera along with a range of compatible lenses

Digital camera along with a range of compatible lenses

'Future Craft' Design Philosophy exhibit at CES 2013

Panasonic's design philosophy 'Future Craft', along with the latest VIERA TVs reflecting the philosophy, were showcased at CES, the world's largest consumer electronics show. (2013/1/8~11)

'Future Craft' design philosophy and the latest VIERA TVs showcased at design section of the Panasonic booth.
'Future Craft' exhibited in 4 languages; Japanese, English, French and Spanish.

'Future Craft' Design Philosophy exhibit at CES 2013
'Future Craft' Design Philosophy exhibit at CES 2013
'Future Craft' Design Philosophy exhibit at CES 2013

Showcasing Future Craft at the Good Design Award Exhibition 2012

Our design philosophy ‘Future Craft’ was showcased in the Panasonic booth at the Good Design Award 2012 Exhibition; an exhibition that brings together all the products awarded with the Good Design Award. Product examples displayed included a smart phone selected for the Good Design Top 100, televisions, breakfast series appliances for the European market, LED downlight and all other awarded products were shown on video. (2012/11/23 - 25 )


Showcasing 'Future Craft'

Showcasing 'Future Craft'


Panasonic booth

Panasonic booth

breakfast series appliances
for the European market

'Future Craft' showcased at IFA 2012

At IFA 2012, one of the world's largest electronics show held annually in Berlin, Panasonic exhibited products created under Panasonic's Future Craft design philosophy which include VIERA, drum-type washing machines, refrigerators and LED light bulbs, recipient of prestigious awards including the iF Gold award.
(2012/8/31~9/5)

Appliance Future Craft Image movie

Cover shot of Design section in the center of Panasonic booth

AV Zone

Appliance Zone

VIERA lineup at the AV zone

Majour appliances, kitchen appliances, and Clear Glass LED Bulb at Appliances zone

Future Craft was showcased at INTERNI LEGACY in Milan 2012

At the world biggest international furniture fair in Milan (Milan Salone) Panasonic exhibited its design philosophy Future Craft (16th – 28th April 2012). Clear Glass LED Bulb and prototypes of New Wiring Devices which reflect this philosophy had displayed as examples of Future Craft realisation.

Panasonic's Clear Glass LED Bulb reproduces the sparkling warm glow of conventional clear bulb using an energy saving and longer lasting LED light. This bulb offers high quality yet ecological light and was recognized for excellence in product design winning a number of prestigious design awards in Japan and Germany.

Our new prototype Wiring Devices are energy saving switches whose unique concept was born from a new way of thinking. They can produce two different levels of brightness – one push will get a level of brightness preset by a user while another press will allow the maxim brightness. Please see the video link for more detail.

Milan Salone 2012 website (introduction of the entire Panasonic exhibition)

Design philosophy exhibit

Future Craft is showcased at INTERNI LEGACY in Milan 2012
The LED lamp Clear Type concept movie
Prototypes of New Wiring Devices concept movie

'Future Craft' was showcased at the MWC2012

Our new smart phone, ELUGA was exhibited as an example of the 'Future Craft' design philosophy, at the MWC (Mobile World Congress), the worlds largest exhibition of all mobile related products held in Barcelona, Spain (27th Feb 2012 - 1st March 2012).

An area for designated to design to exhibit 'Future Craft' and the new smart phone ELUGA

An area for designated to design to exhibit 'Future Craft' and the new smart phone ELUGA.

ELUGA was designed with the concept
'Simple & Fit'

ELUGA was designed with the concept 'Simple & Fit'.

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