Panasonic Global
Search Panasonic Global Site

Main Contents begins from here.

About Panasonic

Proposing Green Lifestyles

Last Update: Aug 5, 2011

Present status of developed countries (Japan)

People can enjoy convenient lives based on well-established living infrastructures, including a sufficient supply of water, electricity, gas, and information. The country, however, is facing problems related to the aging of society and the decreasing birthrate, as well as the depopulation in rural areas. The country is moving toward the creation of a low-carbon society based on environmental technologies accumulated over the years.

Water

Tap water is always available.
The safety of tap water is ensured.

Food and cooking

More ready-prepared meals are consumed with the increasing number of people working away from their families and of working women.
The food sufficiency rate is at the world’s lowest levels; yet 30% of food is discarded without being eaten.

Living environment

Many stores are open 24 hours a day, making people’s lives more convenient.
Close communication among people still remains in local communities but is decreasing in cities.

Electricity

Power use per household has increased by about 1.6 times over 30 years.
People often enjoy watching TV and playing games individually in their own rooms.

Health

Advanced medical technologies and disease prevention systems enable the country’s high longevity.
Cases of lifestyle-related diseases and obesity are increasing.

Transportation

Safe and convenient transportation systems are established.
Measures need to be implemented for the weak, such as the elderly.

Lifestyle proposals for developed countries (Japan) for 2018: “Lifestyle Co-creation” Model

Japan has realized the economic growth by enhancing energy efficiency. Taking over virtue of Japan such as smartness and kindness, everyone enjoys his or her life in a bond of family and a network of communities, which is supported by cutting-edge environmental technologies. We want to create such a lifestyle jointly with stakeholders.

ZOOM

Based on the concept of energy management, namely, “energy creation,” “energy storage,” and “energy conservation.” Aging parents will be supported by their children through IT-based services called “lifestyle concierge” (daily life assistant). Also, through “community networks,” people will cooperate with their neighbors, for example by sharing renewable energy.

Banner area begins from here.