About Panasonic > Environmental Activities > Collaboration with Stakeholders > Global Citizenship Activities
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About Panasonic
Global Citizenship Activities
Panasonic ECO RELAY for Sustainable Earth
- Earth Lunch Hour
Contributing to establish a sustainable global environment and society as Earth Citizens
In order to encourage employees and their families to actively engage in environmental activities at home and in their local communities, in addition to their engagement in business operations, Panasonic has been promoting Love the Earth Citizens’ Campaign (LE Campaign) in Japan since 1998, believing that only truly green-minded employees can manufacture truly green products. In 2008, we introduced the Panasonic Eco Relay, where employees around the world plan local environmental activities and implement those events with their employees as well as adults and children in their region. Over the last three years, there have been more than 1,800 events held. Additionally, the name of the activities was changed to “Panasonic ECO Relay for sustainable earth” in October 2010 to reflect our ideas of connecting people, communities, activities, and further to the next generation globally. From now on, each and every employee around the world will initiate specific environmental activities as an Earth Citizen, and Panasonic will strive to contribute to establishing a sustainable global environment and society as One Panasonic.
Promoting environmental education and tree planting on a global scale
We independently developed modular teaching materials that can be flexibly used by employees to give environmental education to local children. In 2010 we began creating these materials in multiple languages, including Japanese, English, and Chinese. Since 2007 we have also been continuing a campaign to plant one tree for each targeted product sold as an activity to increase green plants in cooperation with customers. We are conducting this tree planting activity through the Eco-Schools and LEAF program of the Foundation for Environmental Education (FEE), an international NGO.
Environmental education in India
Tree planting in Zambia
Results of environmental education and tree planting
| Environmental education | About 213,000 children were taught in 25 countries and regions worldwide. |
|---|---|
| Tree planting | About 749,000 trees were planted in 53 countries and regions worldwide. |
[Overview of activities]
Fiscal 2009: Conducted about 520 activities with participation of 342 business sites in 39 countries for 13 days from October 4.
Planting mangroves in the marshes on the outskirts of Bangkok, Thailand
Employees´ children were invited to the factory for environmental education in Brazil
Fiscal 2010: Conducted about 550 activities with participation of 250 business sites in 30 countries in October and November
Cleaning/weed cutting at schoolyard and herb garden in an elementary school in Germany
Local children were invited to the factory for environmental education in Costa Rica
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About Panasonic > Environmental Activities > Collaboration with Stakeholders > Global Citizenship Activities
