Global Citizenship Activities

In order to encourage employees and their families to actively engage in environmental activities at home and in their local communities, Panasonic has been promoting Love the Earth Citizens' Campaign (LE Campaign) in Japan since 1998, believing that only truly green-minded employees can manufacture truly green products. In 2008, we introduced the Panasonic Eco Relay, where employees around the world plan local environmental activities and implement those events with their employees as well as adults and children in their region. The activities have since then globally expanded and developed in various fields. We strive to contribute to establishing a sustainable global environment and society as Earth Citizens through activities under "Panasonic ECO Relay for sustainable earth," which was named in October 2010 to reflect our ideas of connecting beyond generations.

• Global Citizenship Activities Promoted by Employees

We independently developed the materials to be used by employees or school teachers to provide environmental education to children, and these materials are presently being used in 29 countries. Since 2007 we have also been continuing a campaign to plant one tree for each targeted product sold as an activity to increase green plants in cooperation with customers. We are conducting this tree planting activity through the Eco-Schools and LEAF program of the Foundation for Environmental Education (FEE), an international NGO.

Panasonic has been engaged in tree planting activities to make a green contribution as a company that uses significant amounts of forestry resources in its core business. Since 2007, both employees and senior executives have been participating in our volunteer tree planting activities conducted in Nagaki-no-mori forest in Wakayama Prefecture, Japan. Approx. 45,000 trees will be planted by a total of about 3,000 environmental volunteers over 10 years on land extending over 20 hectares.