Environmental communication

To promote environmental sustainability management, it is important to inform stakeholders both inside and outside of the company of our environmental activities in an easy-to-understand manner, and to facilitate two-way communications with them. Panasonic is eager to incorporate feedback from its stakeholders in our environmental activities. We disseminate and share information and exchange opinions to promote communication with our stakeholders, through environmental labeling, the Environmental Data Book, public relations activities, and participation in exhibitions.

In April 2007, we introduced a new Panasonic' s Environmental Mark, ‘eco ideas’ which serves as a symbol to represent our commitment to environmental activities. The ‘eco ideas’ mark will be used globally for environmental labels, ecobadges for employees, and public relations activities to communicate our sincere determination in this area.

We value stakeholders' comments made on our environmental activities, as they help promote our environmental sustainability management.

Since 2001, we have partnered with the international NGO, the Natural Step, seeking their opinions on our environmental sustainability management. In 2008, we received their opinions on our ‘eco ideas’ Strategy through a process of material review, dialogues among the Japan branch and U.K. head office of the Natural Step and Panasonic, analyses, and report preparation. We greatly value their opinions and reflect them in the formulation of action plans and the implementation of activities. We will continue active dialogues with various stakeholders to improve our environmental sustainability management.

Third Party Opinions(PDF:279KB)