Environmental communication

Last Update: Aug 8, 2012

Promoting Environmental Communication

Panasonic has been focusing on maintaining close communications with stakeholders. As well as actively disseminating our environmental efforts through different media such as products, services, and publications, we also solicit stakeholders’ opinions and utilize them as an important resource for our environmental sustainability management.

Communication with the government

Panasonic communicates not only with the Japanese government but also with governments in different countries as an individual company and as a member of industrial organizations as well as Keidanren. Through discussions on current policy issues and a number of information sharing and opinion exchanges regarding the future vision of the state, industry, and people’s lifestyles, and international activities to realize a sustainable society, we deepen our understanding of the government’s policy and constructively provide advice from the viewpoint of a manufacturer, seller, and technology developer. These help Panasonic further enhance and promote environmental sustainability management.

Environmental promotion through advertising and broadcasting

A series of advertisements, called “eco ideas file,” which aimed at introducing our specific activities as a Green Innovation Company and was devised under the themes of ecological development, initiatives, and viewpoints of promoters, published monthly from May 2011 to March 2012 in major Japanese and global magazines. It was also released on our official website.

In June 2011, we concluded a strategic partnership agreement with the UNESCO World Heritage Centre aiming to conserve world heritage sites and to promote sustainable growth through environmental education for the next generation. Over a two-year period, Panasonic will be the sole sponsor of The World Heritage Special, aired on the National Geographic Channel in 183 countries and regions, and will conduct educational initiatives for the next generation, which includes providing Panasonic 3D-related audio-visual equipment and technical support.

World Heritage Environmental Learning Program from the eco ideas file series

Partnership logo mark

Engagement with third parties

Panasonic actively conducts a number of dialogues with experts from both within and outside Japan, and utilizes their comments in its environmental strategies.

With the Natural Step, in particular, we have built a partnership since 2001. We hold an annual meeting with them to share the most advanced environmental information in Europe and seek their opinions on our environmental strategies and activities to assist us in further improvements.

Meeting with the Natural Step

Communicating through showrooms and exhibitions

Panasonic hosts a range of exhibitions across internal and external facilities to disseminate its vision through products and services, and to receive voices and requests directly from its customers.

Panasonic Center Tokyo, one of our major communication centers, refurbished and re-opened its exhibition space in February 2012. The single-floor exhibition area, Smart Solutions, is designed to convey the vision of Panasonic through hands-on experience. Various solutions to realize a sustainable, safe, and comfortable lifestyle are introduced here, along with case studies of our research on day-to-day activities.

In addition, Panasonic participated in the Eco-Products 2011, one of the largest environmental exhibitions in Japan. We demonstrated our energy solutions and the latest environmental activities under the three topics of Energy Solutions for Lifestyles of Today; Comprehensive Smart Lifestyles for Tomorrow; and Resources Recycling.

Panasonic Center Tokyo

Refurbished exhibition space, Smart Solutions

Publishing environmental information through the website

Since 1997, Panasonic had been publishing its environmental reports in paper format. These reports were shifted to solely web-based publication in 2010. The environmental reports (‘eco ideas’ Reports) of 2010 which was published after announcing the vision looking to the 100th anniversary of our founding, and of 2011, received the Prize of Excellence for Environmental Reporting (Minister of the Environment Prize) in the 14th Environmental Communication Awards hosted by the Ministry of the Environment and the Global Environmental Forum for two consecutive years in Japan.

We created a website dedicated to ‘eco ideas’ in 2012, which minutely introduces our vision and environmental action plan in 10 languages. We also set up a special section within our environmental website to introduce our new efforts in resources recycling in an easy-to-understand manner.

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