Environmental Communication - Sharing Environmental Information

The Japanese government launched a national campaign," Team -6%," in April 2005, aimed at achieving the goals set out under the Kyoto Protocol through the collective efforts of the nation. Panasonic was among the first to participate in this program as a team member. In fiscal 2007, we encouraged staff to restrict air-conditioner thermostats to levels that would minimize energy-consumption. We made extensive use of a new logo, "Hello! Environmental Technology," in our catalogues and advertising. We have continued our "Lights-out" campaign since July 2005, in which neon advertising signboards and electrically-illuminated billboards at our business sites are switched off. The campaign was conducted at all our 206 business sites in Japan. This resulted in a reduction of approximately 2.38 million kWh of electricity and 1,030 tons of CO₂ emissions. We also saved 28.60 million yen in our electricity charges, and are planning to continue the campaign in fiscal 2008.

[Related Data File]

• Stakeholder feedback on environmental sustainability management
• Environmental appeals on labels and other media
• Exchanging opinions with external stakeholders
• Public relations activities and participation in exhibitions
• Environmental communication results
• On-site environmental communication results
• Showrooms
• Environmental Gallery fiscal 2007
• Major awards and honors in the environmental field