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About Panasonic > Environmental Activities > Environmental Data File > Environmental Communication > Social Contribution and Environmental Awareness:The Matsushita Green Volunteer Club(MGV)
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About Panasonic
Environmental Communication - Social Contribution and Environmental Awareness
The Matsushita Green Volunteer Club (MGV)
In November 1993, Panasonic established the Matsushita Green Volunteer Club (MGV), aiming to encourage everyone to take more interest in global environmental problems and participate in forest preservation and planting activities. Under the slogan "Actions speak louder than words, so let's start with small actions," the MGV is pushing ahead with its activities, joined by Panasonic's retired employees and people from the community. Club members are also participating in events held by local citizens' groups.
MGV's major activities (fiscal 2007, Japan)
| Activities | Achievements | |
|---|---|---|
| Forest preservation | Cut down undergrowth in forests, thinned, and planted trees, and took care of forests and bamboo groves | A total of 40 activities at 24 locations across Japan |
| Cleanup | Cleaned up parks, beaches, and riverbeds, and planted new flowerbeds | A total of 28 activities at 20 locations across Japan |
| Nature observation and making handicrafts | Provided venues for nature observation in each season and for contact with nature by making handicrafts from natural materials | A total of 10 activities at 6 locations across Japan |
| Cherry blossom viewing | Provided opportunities to make fixed-point observations of registered cherry trees blooming patterns and seasonal changes | Of 226 cherry trees registered for the Cherry Blossom Viewing 2006, 116 were reported to have blossomed. |
[Related Data File]
- Love the Earth Citizens' Campaign led by Panasonic's employees and their families
- Joint LE and MGV activities in Hitorizawa Community Woods
- Forest of Coexistence Program
- Providing support to NPOs tackling environmental and children's issues
- Local exchange activities at Sakura Hiroba
- Starting planting activities in Wakayama
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