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About Panasonic

Marketing, Logistics and Repairs - Green Marketing

N's Eco Project

N's Eco Project represents our overall marketing activities, which have the dual purpose of widespread of energy and water-conserving products, and promoting tree planting in cooperation with customers in order to prevent global warming. The project started in 2003, and thus far 4,818 trees have been planted throughout Japan. With the new logo introduced in fiscal 2007, we are stepping up our efforts to helping prevent global warming.

Actual deployment results of N's Eco Project

Period Campaign Results*
First-half
fiscal 2004		 A new tree for each new child Approx. 510,000 ton reduction in CO2 emissions = equivalent to approx. 36 million cedar trees
Second-half fiscal 2004 Trees and schools - a great combination
First-half
fiscal 2005		 Let' plant a commemorative tree Approx. 510,000 ton reduction in CO2 emissions = equivalent to approx. 36 million cedar trees
Second-half fiscal 2005 N's Eco Project - turn the world green
First-half
fiscal 2006		 Let' draw Eco Pictures and plant more greenery! Approx. 740,000 ton reduction in CO2 emissions = equivalent to approx. 52 million cedar trees
Second-half fiscal 2006
First-half
fiscal 2007		 Let' plant trees with Green Santa? Approx. 450,000 ton reduction in CO2 emissions = equivalent to approx. 32 million cedar trees
Second-half fiscal 2007
  • * Possible annual reduction in CO2 emissions by our major energy and water conserving products compared with our products of 7 to 10 years ago. (The electricity CO2 emission factor is 0.357 kg - CO2/kWh.) Amount of CO2 absorbed by 50-year-old cedar trees in Gifu (forest plantation): calculated at 14 kg/tree per year.(Source: "Measures of Green Sink for Global Warming Prevention" published by the Ministry of Environment/ Forest Agency

[Related Data File]

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