Marketing, Logistics and Repairs - Green Marketing

Panasonic indicates that a given product is environmentally conscious by displaying environmental labels on the product and in our catalogues. This labeling is designed to convey information on the environmental technology behind the product in an easy-to-understand manner that helps our customers make " smart choices " when considering which products to purchase. Out of the new products released in fiscal 2007, 1,067 models were registered under the Type II label. In fiscal 2008, we are introducing a new design for Type II labels, carrying the phrase, "eco ideas." We are currently working on all three types of environmental declaration categories.

• * ISO (International Standardization Organization) defines three categories of environmental label or declaration for environmentally-conscious products: products accredited by an independent accreditation organization in each country (Type I); products self-declared by the manufacturer as environmentally-conscious (Type II); and products displaying quantitative environmental impact data (Type III).

Type II Panasonic's environmental declaration label

[Related Data File]

• N's Eco Project
• Environment labels obtained
• Products conforming to the Law on Promoting Green Purchasing
• Environmental communication / Environmental appeals on labels and other media