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Thank you very much for visiting the Panasonic 'eco ideas' Forum 2010.
It was a chance for us to learn from and communicate together with the aim of realizing a sustainable society together under the concept of "eR = 'eco ideas' Relations."
Panasonic is now making numerous initiatives toward the 100th anniversary of our founding in 2018 under our group vision of becoming the No.1 Green Innovation Company in the Electronics Industry. Please stay tuned!
Connecting with the earth
Starting at 11:00 AM, October 6, 2010 (Japan Standard Time), an Earth Lunch Hour was held over a 24-hour period, as the lunchtimes of participating people were broadcast live on USTREAM® from 13 business sites in 12 countries, including Japan, Singapore, India, UAE (Dubai), Tanzania, Germany, Czech Republic, the UK, Brazil, the United States, Mexico and New Zealand. The total number of project supporters and people who participated in the live broadcast was 416,846 during the entire 24-hour event.
Also, in the E-FEEL cafe on the second floor of the Panasonic Center Tokyo, which served as the main studio site, Earth Lunch Sets were provided for the entire four days of the Panasonic "eco ideas" Forum 2010. The Earth Lunch Sets consisted of special menu items prepared using ingredients that are gentle to the environment, such as vegetable consommé soup that used vegetables without wasting anything, and a mixed-grain rice dish with quinoa, a grain that can be cultivated even on extremely barren land.
