Global Eco Projects

In October 2007, Panasonic announced its ‘eco ideas’ Strategy that focused on acceleration of global warming countermeasures and on global promotion of environmental sustainability management. In order to disseminate this Strategy, which marked a milestone in our environmental initiatives, as a group-wide policy and put it into concrete actions in each region, we commenced our Global Eco Projects.

During the three-year promotional period of the ‘eco ideas’ Strategy to fiscal 2010, each of the regions of China, Europe, and Asia Pacific formulated targets in the three categories of ‘eco ideas’ for Products, ‘eco ideas’ for Manufacturing, and ‘eco ideas’ for Everybody, Everywhere, and publicly announced them as the regional ‘eco ideas’ Declaration. The feature of each region’s declarations can be summarized as follows: China focused on contributing to society through obtaining official certificates for both products and factories; Europe reinforced their partnerships with environmental NGOs; and the Asia Pacific focused on raising awareness for the environment among stakeholders and reinforcing environmental marketing. Through active promotion to attain the respective targets in each region, the three year period generated remarkable results.

The midterm management plan GT12, starting in fiscal 2011, evolved our initiative into a higher stage, where activities focus on two areas—‘eco ideas’ for Lifestyles and ‘eco ideas’ for Business-styles-based on a vision looking to the 100th anniversary of our founding. As conducted through fiscal 2010, each region continues to work on the wide-spread of eco products, reduction in the environmental impact from business activities, and collaboration with local communities in environmental education, awareness raising, and nature conservation activities. Further, each of the regions has set up an index with regard to the expansion of eco product sales to realize the integration of our environmental contribution and business growth.

In fiscal 2011, the Latin America, Middle East & Africa, Russia, and North America regions announced their ‘eco ideas’ Declarations for the first time, and the Europe and Asia Pacific regions announced new Declarations following their original ones between fiscal 2008 to 2010. These declarations demonstrate that our Global Eco Projects have been fully adopted in all of our regions.

Panasonic will further develop the Global Eco Projects across the entire Panasonic Group’s activities towards 2018 by expanding it beyond the departments and employees directly involved in the businesses related to environment, to the administrative and sales departments. Through this, we will realize the integration of environmental contribution and business growth on a global scale, and achieve the 100th anniversary vision.

• Europe
• China
• North America
• Latin America
• Asia Pacific
• Middle East
• Russia