Global Eco Projects

In June 2010, Panasonic Asia Pacific announced the Asia Pacific ‘eco ideas’ Declaration 2010, which sets new midterm targets for fiscal 2013.

Among the targets in the previous Asia Pacific ‘eco ideas’ Declaration publicized in June 2009, those for Manufacturing and Global Citizenship Activity were successfully achieved within fiscal 2010, and we have been making a steady progress on a target of eco product sales expansion set for fiscal 2013.

In the new Declaration, pillars of activities are transformed into two new categories—’eco ideas’ for Lifestyles and eco ideas’ for Business-styles-in order to further widen our environmental contributions.

On October 1, 2010, Panasonic Lighting Indonesia (PLI) announced that it became the fourth ‘eco ideas’ Factory^* within the Asia Pacific region.

The launch ceremony welcomed some 340 attendants, including Indonesian government officials, the Japanese consulate, and journalists. At the same time, the factory also launched a new model of an energy-saving compact fluorescent light bulb for high-volume segments.

PLI is actively involved in environmental activities, including glass recycling and CO₂ emissions reduction within its production of energy-saving lamps. In addition, PLI widens its focus of environmental activities to cover environmental education and awareness promotion for students in the local community.

• * An ‘eco ideas’ Factory is a model factory which lives in harmony with local communities and stakeholders, as well as embodies Panasonic’s environmental strategy with two ‘eco ideas’ initiatives

Under its partnership with Singapore’s National Environment Agency (NEA), Panasonic Asia Pacific has been hosting the Panasonic-NEA Environment Champions (Schools) Industry Module since January 2010.

This is an experiential learning program for primary and secondary school pupils to learn about the industrial environmental practices at Panasonic ‘eco ideas’ Factory. So far a total of 338 pupils have attended.

The program also runs the Environment Champions Project Competition, in which participants develop and implement environmental outreach projects. The contest winning team was invited to Japan by Panasonic in December 2010 and the children visited our showroom and recycling facility to learn more about Panasonic’s environmental approach and also enjoyed the exchange with elementary school pupils in Kusatsu City, Shiga Prefecture.

Panasonic has conducted the “Make a Change” campaign through a social networking service across seven countries in the Asia Pacific region in order to promote environmental awareness.

Our Web site dedicated to this Campaign provides videos to introduce Panasonic’s environmental technologies, solicits readers’ ideas to help resolve environmental problems, and holds votes for environmental advert designs and competitions.

In October 2010, Singapore International Energy Week 2010 (SIEW) was held under the theme of “Fuelling the Smart Energy Economy,” in which Panasonic participated as a platinum sponsor. SIEW was attended by government officials, academics, international institutions, and the media, as well as representatives from energy-resource and environmental companies. Panasonic introduced its comprehensive energy solutions in exhibitions and dialogue session.