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Global Eco Projects
‘eco ideas’ Declaration in Europe
In September 2010, Panasonic Europe announced its ‘eco ideas’ Declaration in Europe, which sets its environmental targets for fiscal 2013.
Panasonic Europe aims to increase the sales of products with eco labels that convey our products’ environmental performances in a clear manner, and also to increase contributions to reducing CO2 emissions during product use. The company also accelerates efforts in CO2 emissions reduction and resource recycling in its business operations, as well as focusing on environmental education for children.
Targets of European ‘eco ideas’ Declaration 2010
|Items||Fiscal 2013 targets|
|‘eco ideas’ for Lifestyles||(1) Increase the sales ratio of eco labeled products*1 in total sales to 30%
(2) Achieve 3.5 million tons in a size of contribution in reducing CO2 emissions through energy management products*2
(3) Provide environmental education to 100,000 children through kids school “eco learning” program
|‘eco ideas’ for Business-styles||(1) Achieve 7,000 tons of contribution in reducing CO2 emissions at European manufacturing sites (compared with the case if no improvement measures had been taken after fiscal 2006)
(2) Reduce 1,000 tons of CO2 emissions at non-manufacturing sites*3 (compared with fiscal 2010)
(3) Achieve 99% waste recycling rate at European manufacturing sites
- *1 Products with European Type I Eco-labels or those qualified for Panasonic’s ‘eco ideas’ label due to their industry-leading environmental performance.
- *2 Subject items: solar panels, fuel cells, heat pumps, energy recovering ventilations, LED lightings, and compact fluorescent lightings.
- *3 Sites with 100 or more employees.
Improve factory waste recycling rate
Production sites in Europe are actively working on achieving their set targets concerning waste recycling rates. In June and December 2011 and March 2012, waste recycling training sessions were conducted, where model cases were presented for information sharing and common problems were discussed. Also, a website for environmental representatives was established to widely share the recycling activity information in a timely manner across boundaries.
Panasonic Industrial Devices Slovakia, which is based in a country where sorting waste for recycling is still less common than in other European states, introduced an all-employee environmental education program. The employees are now working to implement waste sorting practices in all the production lines. Sorted waste boxes have been newly introduced with indicators for different waste categories, and waste administrators were appointed. These efforts have led to 97.6% of waste now being recycled.
Waste sorting by employees
Hosting dialogues with stakeholders
Panasonic Europe actively creates opportunities for management and stakeholders to exchange opinions in order to expand our contribution in building a sustainable society together with the community.
In September 2011 and February 2012, dialogues were held with the themes of Smart Cities in Europe and Sustainable Energy Turnaround, respectively. Active discussions were held among the attendants, including governmental organizations, NGOs, consumer groups, and academic institutes. We received valuable advice and opinions on our environmental activities, which we will constructively utilize for future activities.
Stakeholder dialogue held in Berlin in September 2011
Eco Picture Diary Contests
The Eco Picture Diary Contest is designed to encourage children to submit their picture diaries and report on the various eco activities they have conducted, or their ideas about environmental issues. The contests were held in eight countries across Europe and the selected works were put forward for the Pan-European Picture Diary Contest in July 2011. The best prize was awarded for the diary from Turkey. Following this, we held the Eco Picture Diary Global Contest award ceremony at the UNESCO headquarters in Paris, France, in February 2012. At this ceremony, Panasonic also reported its progress in the partnership with UNESCO for world heritage preservation and environmental education for the next generation.
Global award ceremony
Collaboration with NGO for next-generation educational support
Since November 2011, Panasonic Europe has been in partnership with World Vision, an international NGO that supports children, families, and communities on a world-wide scale.
One of the areas in Europe to which World Vision currently directs its support is Armenia. The country is facing environmental destruction that is ruining the country’s abundant and beautiful nature. In Armenia, Panasonic is supporting a project that promotes environmental awareness and better waste management. Through providing learning equipment and environmental lessons for children and young people, Panasonic continues to improve the quality of life for the future.
Children in Armenia, where Panasonic supports environmental projects
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