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Last Update: Aug 5, 2011

New ‘eco ideas’ Declaration in Europe

Announcement of the Declaration

At the IFA 2010 electronics show held in Berlin, Germany, September 2010, Panasonic Europe announced its new ‘eco ideas’ Declaration in Europe, which sets its environmental targets for fiscal 2013.

Panasonic Europe aims to increase sales of products with eco labels that convey our products’ environmental performance in a clear manner, and also to increase contributions to reducing CO2 emissions in the product use stage. The company also accelerates efforts in CO2 emissions reduction and resource recycling in its business operations, as well as focusing on environmental education for children.

Further reduction of environmental impact from production activities

Reuse of cardboard packages

Production sites in Europe are working hard to achieve the CO2 emission reduction and recycling rate targets stipulated in the new ‘eco ideas’ Declaration.

Panasonic Automotive Systems Czech, where car audio systems are produced, reduced its waste arisings by approx. 4% in fiscal 2011 (compared with fiscal 2010) realizing a 98% waste recycling rate. This was achieved through the reuse of wooden pallets and cardboard boxes for packaging inside and outside of the company and exhaustive separation of recyclables by employees.

Panasonic Europe holds stakeholder dialogue

Discussion in the dialog

Panasonic Europe held a dialogue in February 2011 with external stakeholders under the theme of “carbon footprinting of goods within the consumer electronics sector.”

The attendants to the dialogue were experts from different fields, including environmental NGOs, a consumer testing magazine’s editor, an academic institute, and educational and governmental organizations. We earnestly discussed a calculation method for CO2 emitted from production and usage stages, and an optimal information publication method.

Panasonic is actively engaging with its stakeholders to collaborate in contribution to build up a more sustainable society.

Participation in Care Innovation 2010

Panasonic’s presentation

In November 2010, Panasonic participated in an international symposium and environmental exhibition called Care Innovation 2010, held in Vienna, Austria, as one of its gold sponsors.

Panasonic hosted an exhibit with the theme of “a lifestyle with virtually zero CO2 emissions in an entire home,” as well as delivered presentations concerning the new midterm environmental targets with two key pillars of CO2 reduction and resources recycling, chemical substance management, and the Energy Systems Business (solar cells, fuel cells, storage batteries and home energy management systems) . Participation in the Care Innovation enabled us to inform a wider audience about our environmental activities.

Targets of new European ‘eco ideas’ Declaration and fiscal 2011 results

Items FY2013 targets FY2011 results
‘eco ideas’ for Lifestyles (1) Increase the sales ratio of eco labeled products*1 in total sales to 30%
(2) Achieve 3.5 million tons in a size of contribution in reducing CO2 emissions through energy management products*2
(3) Provide environmental education to 100,000 children through Kids School-eco learning programme
(1) Increased to 14%
(2) Achieved 580,000 tons
(3) Provided to 15,000 children
‘eco ideas’ for Business-styles (1) Achieve 7,000 tons in a size of contribution in reducing CO2 emissions in European manufacturing sites (compared with the case without improvement after fiscal 2006)
(2) Reduce 1,000 tons of CO2 emissions at non-manufacturing sites*3 (compared with FY2010)
(3) Achieve 99% waste recycling rate in European manufacturing sites
(1) Achieved 12,000 tons
(2) Reduced 714 tons
(3) Achieved 97%
  • *1 Products with European Type I Eco-labels or those gualified for Panasonic’s ‘eco ideas’ label due to their industry-leading environmental performance.
  • *2 Subject items are: solar panels, fuel cells, heat pumps, energy recovering ventilations, LED lightings, and compact fluorescent lightings.
  • *3 Sites with 100 or more employees.

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