Global Eco Projects

Working together with one of our agencies, PMMAF opened an eco-friendly Customer Care Center in a showroom in Dubai, United Arab Emirates, in April 2011. The Center is a major service site offering a full range of eco-friendly approaches in both product sales and after-sales services. The Center is equipped with various eco-friendly products, including air conditioners with ECONAVI functionality, and solar-powered LED lighting. Positioning the Center as our first step in implementing the region’s ‘eco ideas’ Declaration, we continue promoting environmental awareness among customers though our business practices.

In October 2011, Panasonic donated a Life Innovation Container, a stand-alone power system equipped with solar panels and rechargeable batteries, to Millennium Promise, an NPO dedicated to ending extreme poverty and working towards the achievement of the United Nations Millennium Development Goals. The container was developed to deliver electricity to areas without access to electricity throughout the globe and thus contribute to a better standard of living and the creation of a sustainable society. The container was set up near the elementary school of the Millennium Village of Mbola, Tanzania, and the power generated by the container is used for audiovisual education for children and also for mobile phone charging business.