About Panasonic > Environmental Activities > Global Eco Projects
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About Panasonic
Global Eco Projects
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Middle East&Africa
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‘eco ideas’ Declaration in Middle East & Africa
Panasonic Marketing Middle East (PMM) announced the ‘eco ideas’ Declaration in Middle East & Africa at the GITEX 2010, one of the biggest information, telecommunication, and AV equipment trade shows in the Middle East, which was held in October 2010.
The Declaration event was attended by approx. 150 people, including the chancellor of Abu Dhabi University, journalists, and Panasonic managements.
Panasonic sponsors WWF Lake Victoria Catchment Environmental Education Programme
Panasonic solely sponsors the Lake Victoria Catchment Environmental Education Programme, promoted by the World Wildlife Fund (WWF), and the program opening ceremony was held in March 2011.
The project is designed to empower catchment communities, schools and regional partners with the knowledge, motivation, and skills for the sustainable use and management of natural resources available along Lake Victoria in East Africa. An environmental model school is selected each from Tanzania, Uganda, and Kenya, which are located along the lake, and the students will work on promoting environmental activities.
Targets of Middle East & Africa ‘eco ideas’ Declaration
| Items | FY2013 targets |
|---|---|
| ‘eco ideas’ for Lifestyles | (1) Double the regional sales of Panasonic Superior GPs (compared with FY2010) (2) Provide environmental education to 100,000 visitors to our showrooms |
| ‘eco ideas’ for Business-styles | (1) Reduce CO2 emissions from PMM premises by 15% (compared with FY2010) (2) Obtain LEEDS (Gold) and ISO 14001 certification for PMM premises (3) Conduct Earth Lunch Hour once every month attended by all PMM employees (4) Continue to support the UAE Ministry of Education for their education program to encourage children to make videos concerning environmental protection. Also promote the eco picture diary activity for elementary schoolchildren (6–12 years old). (5) Provide scholarships for two graduate students under the Environmental Science Bachelor Degree Program of Abu Dhabi University (6) Support WWF Lake Victoria Catchment Environmental Education Programme as a sole sponsor |
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About Panasonic > Environmental Activities > Global Eco Projects
