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Global Eco Projects
‘eco ideas’ Declaration in Middle East & Africa
Panasonic Marketing Middle East Africa (PMMAF) announced the ‘eco ideas’ Declaration in Middle East & Africa in October 2010.
Targets of ‘ eco ideas’ Declaration in Middle East & Africa
|Items||Fiscal 2013 targets|
|‘eco ideas’ for Lifestyles||(1) Double the regional sales of Panasonic Superior GPs (compared with FY2010)
(2) Provide environmental education to 100,000 visitors to our showrooms
|‘eco ideas’ for Business-styles||(1) Reduce CO2 emissions from PMMAF premises by 15% (compared with fiscal 2010)
(2) Obtain LEED and ISO 14001 certification for PMMAF premisess
(3) Conduct Earth Lunch Hour once every month attended by all PMMAF employees
(4) Education for next-generation with the UAE Ministry of Education. Also promote the eco picture diary activity
(5) Provide scholarships for graduate students under the Environmental Science Bachelor Degree Program of Abu Dhabi University
(6) Participate in WWF Lake Victoria Catchment Environmental Education Programme as an exclusive sponsor
Launch of Eco Friendly Customer Care Center in the United Arab Emirates
Working together with one of our agencies, PMMAF opened an eco-friendly Customer Care Center in a showroom in Dubai, United Arab Emirates, in April 2011. The Center is a major service site offering a full range of eco-friendly approaches in both product sales and after-sales services. The Center is equipped with various eco-friendly products, including air conditioners with ECONAVI functionality, and solar-powered LED lighting. Positioning the Center as our first step in implementing the region’s ‘eco ideas’ Declaration, we continue promoting environmental awareness among customers though our business practices.
Life Innovation Container Donated to Village in Tanzania
In October 2011, Panasonic donated a Life Innovation Container, a stand-alone power system equipped with solar panels and rechargeable batteries, to Millennium Promise, an NPO dedicated to ending extreme poverty and working towards the achievement of the United Nations Millennium Development Goals. The container was developed to deliver electricity to areas without access to electricity throughout the globe and thus contribute to a better standard of living and the creation of a sustainable society. The container was set up near the elementary school of the Millennium Village of Mbola, Tanzania, and the power generated by the container is used for audiovisual education for children and also for mobile phone charging business.
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