In April 2007, we introduced a new environmental mark, ‘eco ideas,’ as a symbol that represents our commitment to initiatives and attitudes for environmental conservation. We are using the mark on a global basis ranging from products’ environmental labels, advertising and public relations to employees’ environmental badges, in an effort to widely publicize our determinations.
About Panasonic > Environmental Activities > Panasonic’s Environmental Activities (Overview)
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About Panasonic
Panasonic’s Environmental Activities (Overview)
‘A company is a public entity’
Since its foundation in 1918, Panasonic as a manufacturing company has upheld its mission to create products and services that will contribute to the sound development of society and contribute to society through its business. Konosuke Matsushita, the founder of our company, stipulated the mission in the Basic Management Objective, which has become our company’s management philosophy. Infusing the management philosophy into our global brand slogan, ‘Panasonic ideas for life,’ all employees around the world are currently aiming to continually offer valuable ideas towards contributing to the enrichment of people’s lives and creation of a sustainable society through product development, production, sales and services.
Toward Green Innovation Company with a global perspective
We formulated the Environmental Statement on June 5, 1991, and all business sites around the world have been promoting environmental initiatives. In the second decade of the 21st century, various global issues, particularly about environment and resource are becoming increasingly challenging, and human being are now facing an extremely great turning point in shifting toward a sustainable society. Toward 2018, the 100th anniversary of our founding, we aim to be the No.1 Green Innovation Company in the Electronics Industry and will make the ‘environment‘ central to all of our business activities with a firm attitude which allows for no exceptions.
For the Next Generation of People around the World
We have made close ties with people by conducting our business closely linked to their dairy lives ever since our foundation, and this is Panasonic’s greatest asset. What we need to do is face the challenge of realizing a sustainable society and take the lead in beginning with lifestyles for the next generation around the world. Based on this concept, we will work together as the Group with these two innovations: Green Life Innovation to realize green lifestyles through our “ideas,” and Green Business Innovation to realize ultimate suggestions on environmental impact through our business activities and further propose such business-style to the society.
Main initiatives
Initiatives for CO2 Emissions Reduction
One of the long-term environmental targets set by the international community is to reduce emissions of CO2 and other GHGs by 50% from the 2005 level by the year 2050. Panasonic will endeavor to ensure that CO2 emissions from its entire business operations—not only from its own production activities but also from the use of its products by customers—peak out by 2018. To this end, we have introduced a unique indicator “size of contribution in reducing CO2 emissions” to accelerate emissions reduction, targeting both our products (for energy saving and energy creation) and production activities. At the same time, we will promote the development of energy-storing devices, expansion of the energy system business through photovoltaic power generation and fuel cells, and services to support energy-saving at factories.
Initiatives for Resources Recycling
Panasonic has selected resources recycling as an underlying theme along with CO2 emissions reduction, promoting our “recycling-oriented manufacturing” concept. Under this concept, we minimize the amount of total resources used and maximize the amount of recycled materials, as well as aim toward Zero Waste Emissions by reducing our final disposal of waste from production activities. In addition to our initiatives to make our products lighter and smaller to reduce our total resources used, we will employ new technologies that maximize the collection of recycled resources and expand the use of recycled resources. We also look to eliminate the waste generated at our factories by promoting the use of recycled resources, and we aim to reduce the waste we send to landfills to as close to zero. Further, we will work to reduce the impact of the intake and effluent of water in production activities on water resources and also to conserve water by developing products that help save water.
Biodiversity Conservation
We adequately understand the impacts on biodiversity, and collaborate with our stakeholders, from local partners and environmental NGOs to other professionals and issues experts, to achieve our goal of contributing to biodiversity conservation.
Collaboration with Stakeholders/Global Citizenship Activities
Initiatives for sufficient contribution to the environment do not lead to a great innovation solely with Panasonic’s closed activities. The wave of revolution is with brought forth through two-way communication with customers and business partners. In addition, we promote the Panasonic ECO RELAY for Sustainable Earth, where the goal is for all each and every employee around the world to contribute to a sustainable society and the preservation of the global environment as responsible Global Citizens. Initiatives for human resource development are also taken, to develop employees who will serve as facilitators of Panasonic’s environmental sustainability management.
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About Panasonic > Environmental Activities > Panasonic’s Environmental Activities (Overview)
