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About Panasonic > Environmental Activities > ‘eco ideas’ for Products > Green Marketing
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About Panasonic
Green Marketing
Environmental Labels
- Packaging Materials
- Repairs and Servicing
Using catalogs and labels to indicate the environmental performance of our products
Panasonic indicates that a given product is environmentally conscious by displaying environmental labels on the product and in our catalogues. This labeling is designed to convey our environmental technology information on the product in an easy-to-understand manner to help our customers make smart choices when considering which products to purchase. Out of the new products released in fiscal 2008, 948 models were registered under the Type II label. In fiscal 2008, we introduced a new design for Type II labels, carrying the phrase, ‘eco ideas’ We are currently working on all three types of environmental declaration categories.
By acquiring the International Energy Star label, well recognized in Europe and North America, as well as Chinese environmental labels, Panasonic aims to offer environmentally-conscious products that actually surpass the certification criteria for these labels and to provide greater opportunities to convey our products' environmental information on a global basis.
- * ISO (International Standardization Organization) defines three categories of environmental label or declaration for environmentally-conscious products:products accredited by each country's accreditation organization (Type I); products self-declared by the manufacturer as environmentally-conscious (Type II); and products displaying quantitative environmental impact data (Type III).
Panasonic's environmental declaration labels
Panasonic has been utilizing environmental declaration labels to apply environmental performance of its product and services.
Use of environmental declaration labels
The permission to environmental declaration labels is grand to consolidated group companies that are authorized to use "Panasonic" brand, and that have environmental management systems in place.
Objective of using environmental labels
An environmental labels shall be composed of an environmental mark, statement of environmental claims, and complementary description.
- * Statement of environmental claims shall focus on the special futures (Global warming prevention, chemical substances management, 3R, environmental creativity). 3R:Abbreviation for Reduce, Reuse, Recycling
List of Type I Ecomark products in Japan
| Items | Number of models | |
|---|---|---|
| Fiscal 2008 results | Total number of models* | |
| Electrostatic copiers | 6 | 23 |
| OA paper | 0 | 0 |
| Ceiling material | 0 | 38 |
| Wiring floor | 0 | 3 |
| Cooking oil cleaner | 0 | 2 |
| Soundproofed floor mat | 0 | 1 |
| Total | 6 | 67 |
- * Number of models released as of March 31, 2008
List of registered Eco-Leaf Environment Labels (Type III) in Japan
| Items | Number of models | |
|---|---|---|
| Fiscal 2008 results | Total number of models* | |
| Fax machines | 4 | 14 |
| Business fax machines | 0 | 2 |
| Electrostatic copiers | 0 | 1 |
| Optical disc drives | 0 | 2 |
| Interphones | 5 | 14 |
| Fixed telephones | 8 | 19 |
| Network cameras | 7 | 21 |
| PBX systems | 2 | 6 |
| Electronic whiteboards | 3 | 6 |
| Scanners | 1 | 3 |
| Wiring floor | 3 | 3 |
| Photo printers | 2 | 2 |
| PLC modems | 5 | 5 |
| Total | 40 | 98 |
- * Number of models released as of March 31, 2008
Lists of products satisfying the International Energy Star Standard
| Items | Number of models |
|---|---|
| Number of models accredited in fiscal 2008 | |
| Computers | 33 |
| Personal fax machines | 3 |
| Business fax machines | 0 |
| Multi-function machines | 6 |
| Printers | 2 |
| Scanner | 1 |
| Total | 45 |
- * Products that are registered under the International Energy Star Program of Japan
Lists of products that acquired environmental labels (China) From April 2007 to March 2008
| Items | Energy conservation | Water conservation | China Environmental Labelling | China Ecolabelling | |
|---|---|---|---|---|---|
| Type I | Type II | ||||
| Plasma TVs | 15 | – | – | 8 | – |
| LCD TVs | 5 | – | – | 4 | – |
| DVD players | 6 | – | – | – | – |
| LCD projectors | 10 | – | – | – | 10 |
| Washer | 15 | 15 | – | – | – |
| Rice cookers | 23 | – | – | – | – |
| Air conditioners | 11 | – | – | – | – |
| Refrigerators | 9 | – | – | – | – |
| Microwave ovens | 32 | – | – | – | – |
| Multi-function machines | 8 | – | 8 | – | – |
| Printers | 3 | – | – | – | – |
| Fax machines | 4 | – | – | – | – |
| Lighting fixtures (lamps) | 31 | – | – | – | – |
| Total | 172 | 15 | 8 | 12 | 10 |
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