What comes to mind when you hear the word resources?
We use a great deal of resources in our daily lives.
Resources such as plastic, iron, and copper are used to make our everyday home appliances.
However, only a limited amount of resources remains on our planet.
Mined resources such as gold, silver, and copper, as well as fossil fuels such as oil, are becoming increasingly depleted, and moreover, their extraction results in significant environmental damage. So what actions should we take to protect our children's future?
Build up a sustainable society. This is the most important task before us.
To make careful - and repeated - use of our limited natural resources.
To enhance better recycling technologies that enable us to recycle resources from used products as much as possible.
To place maximum effort to make Resources Recycling-oriented Products from recycled resources.
Panasonic will contribute to the development of a sustainable society through such product-to-product initiatives - making effective use of our limited resources with recycling-oriented manufacturing.

In order to achieve a sustainable society, we must propose initiatives that promote the recycling of our limited natural resources. Based on the simple product lifecycle shown below, Panasonic focuses on the development of products using recycled resources. We will make products, deliver them to our customers, and once they have eventually finished using them, we will extract the resources from the discarded products and reuse them to again make new products. Through these initiatives, Resources Recycling-oriented Products have been launched.
Such initiatives are only just beginning, but we plan to eventually expand this concept to every single product.

Many different resources are used to make each individual product. In addition to oil - the base ingredient of plastic - we are also heavily reliant on mined resources such as iron, copper, gold, and silver.
However, each of these resources is limited, and if we continue extracting them at the current rate, they will eventually run out completely.

Source : Mineral Commodity Summaries 2011,
BP Statistical Review of World Energy.

Make products from as few resources as possible. Increase the proportion of recycled resources used in the products. These are our basic approaches to recycling-oriented manufacturing. In order to reduce the amount of resources used, we are working to develop smaller, lighter product designs and to reduce the number of components in each product. Our initiatives for resources recycling also extend to a number of other areas, including the development of new recycling technologies and new ways of making products with recycled resources.

Panasonic has launched a series of Resources Recycling-oriented Products that make significantly greater use of recycled resources.
Your use of these products completes and starts the cycle of resources recycling.
Join us in passing on limited resources for our valuable future.
Through our Resources Recycling-oriented Products, Panasonic works to build up a sustainable society with you.

Extracting as many resources as possible from used products to be reused in new products. This is the product-to-product initiatives we aim for.