Environmental Activities

Panasonic to Launch Joint Project of Yellow Sea Ecoregion Support with WWF

Initiated at the beginning of this year, the 7-year regional conservation project is schemed to realize the goal of securing sufficient public concern, appropriate protection, and effective management of the critical habitats of the Yellow Sea by supporting local communities’ sustainable conservation activities. The project will be implemented in three phases to render a successful Asian coexistence model of marine ecosystem and human living that can be deployed in other fields in the world. Particular pilot areas in China and South Korea using international standard conservation methods will be set up to carry out conservation works with involvement of local communities.

The Yellow Sea surrounded by China and the Korean Peninsula is noted for the extremely high biodiversity due to its world-class continental shelf, having been enjoyed by people as a rich fishing ground and great recreational destination since ancient ages. The area including the Yellow Sea and the Bohai Sea that covers about 460,000 square kilometers has been specified by WWF as the “Yellow Sea Ecoregion (YSE),” which is listed as one of the 238 regions in the world that should be conserved with high priority.

A total 23 Potential Priority Areas (PPAs) were identified after a science-based ecoregion planning project launched by WWF, KORDI and Korean Environment Institute (KEI) in July 2002 to find the critical habitats for the maintenance of the biodiversity in the YSE. A map containing the PPAs results was published last December and adopted by UNDP for making its environmental policies in the Yellow Sea. The YSESP will be implemented by WWF in China in close cooperation with the State Oceanic Administration (SOA), while KORDI takes the primary implementation responsibility in South Korea. Meanwhile, the recruitment of application for the small grant was also announced at the launch ceremony.

A map of PPAs in YSE

As a Corporate Supporter of WWF, Panasonic and WWF will be working together on the inclusive conservation activities, not only on the Yellow Sea Ecoregion Support Project but also on setting up Panasonic’s Green Purchasing Policy of Paper with exchanging opinions with WWF.

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