Environmental Activities

Jun 4, 2010

Announced Panasonic Asia Pacific ‘eco ideas’ Declaration 2010

On June 1, 2010, Panasonic announced the activity results in 2009 and the new mid-term targets for 2012 in Asia Pacific at the Marina Bay Sands, Singapore.
Against the targets in the 2009 ‘eco ideas’ Declaration, Panasonic achieved all of those set in Manufacturing and Global Citizenship Activities and is making steady progress in Products whose target was set for 2012.
Aiming to realize Panasonic Group’s vision for the 100th anniversary of its founding, Panasonic pledges to promote activities in Asia Pacific in two key areas - ‘eco ideas’ for Lifestyles and ‘eco ideas’ for Business-styles.

Managing Executive Officer of Panasonic Corporation Miyamoto announces the new
Mid-term targets.

Children at the environmental exhibition corner

Targets and results of the 2009 ‘eco ideas’ Declaration

Category	Targets	Results in 2009
Products	80% of total sales by March 2013 contributed by eco products	Increased to 49% (24% as of March 2009)
Manufacturing	240,000 tons of reduction in total CO₂ emissions over three years from April 2007 to March 2010 Create model ‘eco ideas’ Factories to promote clean production	Reduced by 290,000 tons of CO₂ emissions Developed ‘eco ideas’ Factories in Singapore (Compressor factory), Malaysia (LCD TV factory) and Thailand (Refrigerator factory)
Global Citizenship Activities	Spread ‘eco ideas’ through strong partnerships with key external stakeholders and educational road shows to raise public awareness, especially amongst the youth	Started an environmental education program by collaborating with the Singapore government Organized ‘eco ideas’ experience Road Shows in Asia Pacific countries

Targets of Asia Pacific ‘eco ideas’ Declaration 2010

‘eco ideas’ for Lifestyles

Increase regional sales contributed by eco products from 49% to 80% by March 2013 in comparison with the level of the fiscal year ended March 2010
Develop a Panasonic Global ECO LEARNING PROGRAM in the Asia Pacific region
Utilize social media platforms (Facebook, YouTube, etc.) to generate eco awareness and inculcate eco habits

‘eco ideas’ for Business-styles

Achieve 500,000 tons in a size of contribution in reducing CO₂ emissions from production activities*¹ by March 2013.
Develop 4 more ‘eco ideas’ Factories*² in Asia Pacific (India, Indonesia Vietnam and Philippine) by 2013

*1 In comparison with the case without improvement after March 31, 2006

*2 The ‘eco ideas’ Factory is a model factory which lives in harmony with local communities and stakeholders, as well as embodies Panasonic’s environmental strategy with two key initiatives; ‘eco ideas’ for Lifestyles and ‘eco ideas’ for Business-styles

Students who participated in eco education program

On the same day, an awarding ceremony of the Environmental Champions Project Competition in the environmental education program, Panasonic-NEA Environment Champions (Schools) Industry Module, which started in Jan. 2010 was held. A total of 174 students and teachers including the 33 teams who submitted proposals to the competition attended, and those who passed preliminary screening received seed funding to implement their environmental projects from Panasonic. The best project will be announced in Oct. 2010.

Environmental Activities

Announced Panasonic Asia Pacific ‘eco ideas’ Declaration 2010

Targets and results of the 2009 ‘eco ideas’ Declaration

Targets of Asia Pacific ‘eco ideas’ Declaration 2010

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