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The Olympic Games are the pinnacle of global sporting events, a true representation of peace. And Panasonic has supported the Olympic Games since the 1988 Calgary Winter Olympic Games as an Official Worldwide Partner. In August 2008, the Olympic Games will take place in Beijing. And you will be able to enjoy the games at home through high quality, high definition images, unlike any seen before. Panasonic will deliver the passion and excitement of the Olympic Games to people all over the world with dynamic, powerful, high resolution footage captured in high definition to consumer products such as the high definition plasma TV, "VIERA."
You can watch, record, and store the excitement of the Beijing 2008 Olympic Games in high definition quality. The large screen digital TV, ?VIERA,? will be the centerpiece of the world of high definition in your home. Panasonic has completed its line up of the 1080p full high definition plasma TVs from the world's largest 103-inch model already available for sale to the 42-inch prototype. With the full high definition plasma panel you can enjoy precise and beautiful images beseeming its large screen on every inch of its screen. You can enjoy the rapid movement of sports with its "high moving image response." Its "color reproducibility" will express the beauty of the excitement of the ceremonies vividly. Its incredible gradation performance will faithfully reproduce the atmosphere of the venues. These will all express the history-making moments of the Olympic Games in high definition.
Panasonic can bring such performance to life because it has brought together its unique black box technologies that process the entire sequence from video input to display, and because it is vertically integrated from key devices to panel development.
The "VIERA" series, which also includes the full high definition models, is comprised of the plasma TVs, which ranges from the 103-inch to the 42-inch, and the LCD TVs that has closed in on the gap in performance in comparison with the plasma with the IPS-? Panel and the Motion Picture Pro. These range from the 32-inch to the 26-inch. With these offerings, Panasonic will respond to the needs of various lifestyles. The world of high definition in your home will be further amplified by the "Blu-ray Disc Player," which enables you to enjoy high quality high definition images and amazing sound quality at maximum 7.1 ch surround sound, and by the "SD1," which is the world's first high definition digital video camera that lets you record in high definition onto a SD Memory Card!
The world of high definition offered by Panasonic doesn't end here. This world will expand further with the "VIERA Link," which links various digital equipment around the "VIERA." By simply connecting the home theater system, the "Blu-ray Disc Player," or the high definition digital video camera to the "VIERA" with a HDMI cable, you can operate all these devices with just "VIERA's" remote control. And if you insert the SD Memory Card with beautiful photographs captured on the digital camera, "LUMIX", in 16:9 mode into the "VIERA," you can enjoy them on the large screen with your friends and family. As this illustrates, Panasonic proposes an enriched new lifestyle, "Living in High Definition," brought forth with the evolution and networking of high definition products in your home.
In light of the Beijing 2008 Olympic Games, up to now, we have introduced an environment in which high definition images may be enjoyed in the home without much hassle. At the same time, Panasonic will support the broadcasting of the Olympic Games in Beijing with its high definition broadcasting equipment. The "DVCPRO P2 ?HD Series" has been embraced as the official broadcasting equipment of the Beijing Olympic Games.
By recording Olympic images onto a solid-sate memory in high definition for the first time in history, Panasonic will enable expeditious broadcast of high quality images to many areas of the world. With the slogan, "Sharing the Passion," Panasonic will support the Beijing Olympic Games from end to end with high definition technologies from giant screens and audio equipment at the venues, digital broadcasting equipment, to the digital TV in the home, and deliver the athletes' passion and the excitement of the games to people all over the world.
Panasonic will continue to deliver new ideas to bring about a "ubiquitous network society," which will allow people all over the world to access information and services from wherever they are, whenever they so desire, and provide an enriched and comfortable lifestyle. Panasonic also remains committed to "living in harmony with the global environment." Panasonic will offer "green products" drawing on its wealth of advanced technologies, minimizing the environmental load in factories in China and in other areas of the world, and by proactively manufacturing environmentally conscious products. "Panasonic ideas for life." With multifarious, prismatic ideas Panasonic will continue to offer a new lifestyle so that you may live even more comfortably.


