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Matsushita anticipates future demand
The company set up an electric motor department in July 1933, and began research on motor design and production. Only a few heavy electrical manufacturers produced motors at the time, and the only household appliance application for motors was in electric fans.
When Matsushita announced the move to the press, he said, "The quality of life of the average family is destined to improve, and a day will come when most homes use at least 10 electric motors. The demand for motors will be unlimited."
The company's first motor was produced in November 1934, and Matsushita Electric Motor Company was incorporated in October 1938. Matsushita's prediction was fulfilled by the household appliance boom after World War II.
In February 1935, Matsushita set up National Storage Battery Co. to begin dry cell production. And in June of the next year, it set up National Electric Lamp Co. to produce light bulbs.
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