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About Panasonic

Corporate History

Panasonic History:
1960-1965

Establishment of Corporate Special Equipment Sales and Corporate Housing Equipment Sales Divisions


Business enters into new fields

The base of the company's manufacturing operations broadened as industry and government demand for heavy-duty electrical equipment climbed steeply during rapid growth years.
In August 1960, Panasonic separated the Industrial Equipment Sales Department from the Sales Division to create the Corporate Special Equipment Sales Division. The company then proceeded to set up a separate nationwide sales organization for the division. Business grew dramatically as the company began supplying equipment to government and Industry, and materials and components to finished equipment manufacturers.

Welding equipment.
Mammoth transformer for a paper mill.
PA and AV systems at a junior high school.
PA and AV systems at a junior high school.
Microwave oven demonstration in "Mobile Showroom".
Product launch event for a new air conditioner
(right center).
Sales seminar for Sales Companys' staff and dealers on housing equipment.

Active efforts were also underway to move into the housing equipment market, in the late 1950s and early 1980s the company launched a series of housing-related products, including gas stoves, kerosene space heaters, air conditioners, water coolers, and kitchen counter and sink units. In April 1962, it formed a development department under the Corporate Sales Division. The department was later set up as the Corporate Housing Equipment Sales Division in October 1984, When Panasonic celebrated its 50th anniversary in 1968, housing and industrial equipment sales had grown to 12% and 17% respectively of the company's total sales. With these changes, Panasonic expanded its scope of business from home appliances to become a comprehensive electronics manufacturer.

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