Global Home You are here:About Panasonic > containsCorporate Profile  > containsHistory > containsCorporate History > containsPanasonic History > contains1965 Reorganization of the sales and distribution network

Main Contents begins from here.


About Panasonic

Corporate History

Panasonic History:
1965

Reorganization of the sales and distribution network


Revolution with the company's future at stake

After the Atami Conference, Konosuke Matsushita temporarily took over for the Corporate Sales Division director, and set to work to solve the company's problems by totally revamping sales and distribution organizations.
By February 1965 he had drafted a plan for a new national sales network based on:
1) nationwide reorganization of the sales company network; 2) initiation of direct transactions between sales companies and manufacturing divisions, bypassing sales offices; and 3) creation of a new credit sales system.
Within the company, the manufacturing divisions were given more fully autonomous management, sales arms of the company were given a greater voice in product development, the sales organization was renewed and provisions were made to support sales companies and retail stores.
Matsushita was prepared to stake the company's future on this revolutionary plan, saying that he was prepared to sacrifice profits for three years if that's what it took to get the new organization running smoothly.

Many sales companies and retail stores initially opposed the reorganization. However, once they recognized the intent of the reorganization, they immediately initiated efforts to boost business under the new policies. Their commitment, combined with a general optimism in the industry as a whole, brought the company back to health.

Konosuke Matsushita is thanked for the success of the new sales organization at 1966 regional meeting of the National Shop Association.

Banner area begins from here.

Global Home You are here:About Panasonic > containsCorporate Profile  > containsHistory > containsCorporate History > containsPanasonic History > contains1965 Reorganization of the sales and distribution network