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About Panasonic

Corporate History

Innovative Products
1923

Bullet-shaped Battery-powered Bicycle Light



Bullet-shaped battery-powered bicycle lightA bullet-shaped battery-powered bicycle light proved to be an epoch-making new product having been developed in line with market needs based on opinions and views collected from customers.
An idea occurred to The Founder, Konosuke Matsushita, in 1923, having experienced problems when his bicycle light would go out at night. Most bicycle lights were candles and oil lamps at that time. His light offered a battery life of more than ten times that of conventional lights and was very well received on the market.
With the belief that "Good products would sell well," Konosuke visited retail stores one after another giving out free lights. He asked the retailers to buy them only if they worked properly during testing and the retailers were satisfied with them.

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