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Innovative Products
1977
VHS video tape recorder with up to 4-hour recording capability
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Photo: the company's first VHS video tape recorder,
NB-8800
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The first VHS home video, with outstanding features
of long recording capability and clear and sharp screen image, was
put on the market in 1977. The "2-to-4-hour VHS VTR", the
VBT200, was developed in the same year to meet the consumer desire
to record full-length broadcasts of American football games, an improvement
over the recording time of 2 hours with the conventional VHS system.
The company actively talked with overseas companies to obtain OEM
customers for the VHS video recorders. In February 1977, President
Masaharu Matsushita visited leading manufacturers in the U.S. to have
direct talks with their representatives. Then in March, RCA made an
offer and it was decided that Panasonic would supply RCA
with VHS-type Video Cassette Recorders built to RCA's specifications.
The development of a VTR capable of recording for long hours prompted
many manufacturers in the world to adopt the VHS system, which became
the standard format for the home VTR.
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