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About Panasonic

The Founder Konosuke Matsushita


Chapter 3
From the End of the War to the
Electric Application Boom

Establishing Matsushita Electric Corporation of America(MECA): in 1959 at age 64


In 1959, ready to expand his business activities abroad, Konosuke founded MECA in New York as the first post-war overseas sales company. He urged his managers to adapt to their new host nation, and to apply themselves to providing products that Americans would appreciate. During this period, he also built factories abroad, including National Thai, the first overseas manufacturing company in 1961 and Matsushita Electric (Taiwan) in 1962.

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