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Relevant Press Releases
FOR IMMEDIATE RELEASE Media Contacts: Akira Kadota / Wilson Solano International PR, Tokyo (Tel: 03-3578-1237, Fax: 03-5472-7608)
-- Introducing a new brand slogan: 'Panasonic ideas for life' --
Osaka, Japan - Matsushita Electric Industrial Co., Ltd., known for its Panasonic and National brand names, announced today that the company would position Panasonic as its main global brand in order to strengthen brand competitiveness worldwide. A new global brand campaign will be launched with a new brand slogan 'Panasonic ideas for life' which reflects the customer-focused strategy behind the development of Panasonic products. The slogan will be incorporated in all of the company's corporate communications and advertising messages worldwide.
The change in brand strategy comes from the company's strong needs to consolidate its brand communication efforts under the 'Panasonic' brand which covers over 90% of sales outside Japan. The brand slogan 'Panasonic ideas for life' represents the commitment of all the employees, from R&D and manufacturing to marketing and services, to supplying products and services based on valuable ideas which can enrich people's lives and advance the society.
Matsushita Electric adopted the brand name 'National' in Japan in 1927
at the initiative of the founder Konosuke Matsushita. The 'National' brand
name became a very popular household name in Japan and was also increasingly
used in overseas markets. The Panasonic brand was first introduced in
1961 in the U.S. where the 'National' brand name had been registered by
others and therefore, could not be used. Building on the successful brand
recognition of Panasonic in the U.S., the company started using the Panasonic
brand name in Europe in 1979 and in other regions in the late 80's for
products other than home appliances for which 'National' brand name continued
to be used.
About Matsushita Electric Industrial Co., Ltd.
Matsushita Electric Industrial Co., Ltd., best known for its Panasonic, National, Technics, and Quasar brand names, is a worldwide leader in the development and manufacture of electronics products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated sales of US$51.7 billion for the fiscal year ended March 31, 2002. Matsushita's shares are listed on the Tokyo, Osaka, Nagoya, Fukuoka, Sapporo, New York, Pacific, Euronext Amsterdam, Euronext Paris, Frankfurt and Dusseldorf stock exchanges.
For more information, please visit Matsushita web site at http://panasonic.co.jp/global/top.html