More than 150,000 children around the world have participated in the KWN program since it first began in the U.S. in 1989. Panasonic lends video production equipment to schools for student video productions. Videos created by the students are submitted to an annual countries´/regions´ awards contest, with prizes awarded in over ten different categories, including news, documentaries, dramas, commercials, etc.

In 2004, an international category was created in the contest for the first time, taking the competition global. In keeping with this growing number of participating countries/regions, the KWN Global Contest has been held annually since 2008. As of Jan 2012, around 10,000 children from 718 schools in 31 countries/region around the world have participated in the past year.