The London 2012 Olympic Games were held from July 27 to August 12, 2012, and drew 11,000 athletes from 204 countries and territories around the world. With the global spread of social media, it was also recognized as the "Social Olympics" as fans shared their passions of the Olympic Games through the internet in addition to regular TV broadcasting. London 2012 was also the first Olympic Games to deliver 3D live broadcasts so more people can experience the trill of being be part of the action.
VENUECreating Excitement at Olympic Venues
Panasonic provided 26 DLP projectors for the Opening and Closing Ceremonies for London 2012. Being the world's smallest and most compact projector of its kind, power consumption, operating noise and running costs were only half of those of conventional projectors, and quality improvements realized twice as long lamp longevity. The 20,000-lumen brightness delivered crystal clear picture quality to the venue screens.
A total of 2,000 security cameras were installed at all of the venues during London 2012. Panasonic contributed to the Olympic Games, which symbolizes peace, by helping to increase security to ensure the highest level of safety in and around the crowded venues.
BROADCASTDelivering Olympic Games Excitement to the World
Panasonic's newly developed Full HD format AVC-Intra was employed for the London 2012 for an unprecedented level of high-definition video recording quality. It was also the first Olympic Games to be broadcast live in 3D. Panasonic successfully supported the production of the international broadcast feed which was delivered to the world with impactful true-to-life images.
In addition to the international video signal from the IBC (International Broadcast Centre) HD standard was used as the video signal for the Opening and Closing Ceremonies and at all competition venues during London 2012, and Panasonic provided a wide range broadcasting equipment including the P2HD series cameras. Panasonic also supported the Olympic Games first-ever live 3D broadcasts with state-of-the-art 3D equipment and technologies. Furthermore, Panasonic's original AVC-Intra format was used to deliver greater image quality to video recordings. This marked the tenth time for Panasonic's broadcasting equipment to be used as the official recording format for the Olympic Games.
HOMEEnjoying Olympic Games Excitement at Home
Digital Hi-Vision Plasma Television
- Digital Hi-Vision Plasma Television
Still evolving Panasonic's super-high definition technology.
145" SUPER Hi-VISION (8K) Plasma Display
145" 8K Plasma Display was delivered for the public viewing at the International Broadcast Center (IBC) in the Olympic Park of London 2012, and for its 33,000,000 pixels which was 16 times greater than Hi-Vision Display, it highly evaluated from IOC members and broadcasting crews from all over the world.
- 145" 8K Plasma Display