17 days of unflagging high spirits. Share the athletes' excitement. VANCOUVER 2010
One Winter, Five Dreams.The history of Sharing the Passion
Behind the Scenes

Worldwide Partner

Panasonic is proud to support the Olympic Movement which aims to promote world peace through sports. Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years, ever since The Olympic Partner (TOP) Program was introduced at the Calgary Olympic Winter Games in 1988. Under the slogan "Sharing the Passion," Panasonic contributes to the success of the Olympic Games through our technology and video expertise. In 2007 Panasonic renewed the partnership with the International Olympic Committee through to the Summer Olympic Games to be held in 2016.

What is the Olympic Partner Program?

TOP Sponsors are integral members of The Olympic Partner (TOP) Program managed by the International Olympic Committee (IOC). TOP sponsors have the privilege of supporting both the Summer and Olympic Winter Games for the entire four-year period. There are currently 9 participating companies, including Panasonic, that are TOP sponsors for the Vancouver 2010 Olympic Winter Games.

Sharing the Passion.

The world's finest athletes display a passion, tension, and dynamism on the field that reaches artistic levels. "Sharing the Passion" is all about delivering and sharing the awe that such performances inspire amongst people throughout the world.

Sharing the Passion Concept

[Venue - Creating Excitement at Olympic Venues] Panasonic portrays the passion and excitement at Olympic venues through supplying such technology as ASTROVISION Large-Screen Display Systems and RAMSA Professional Audio Systems. [Broadcast - Delivering Olympic Games Excitement to the World] Panasonic continues to record the passion of the Olympic Games and support Olympic broadcasting platforms by supplying a vast amount of equipment such as studio VTRs, and camcorders. [Home - Enjoying Olympic Games Excitement at Home] Panasonic has exhaustively recreated and shared the passion and excitement of the Olympic venues in living rooms via TVs, AV equipment and other technology that has constantly evolved over the years.

System Solution Company Olympic Report.

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